Automate the flow of customer data between your Azure data lake and Braze campaigns. Stop manually exporting CSVs, formatting user attributes, and reconciling campaign performance data across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically process user attribute files landed in Azure Blob Storage and sync updates to Braze profiles. Redbird maps CSV columns to custom attributes, handles incremental updates, and validates data formats before pushing to Braze endpoints.
When your nightly ETL drops audience segment files to Azure Blob, automatically parse the user IDs and criteria, then create or update corresponding segments in Braze. Keep marketing audiences in sync with your freshest analytics without manual uploads.
Pull campaign send, open, click, and conversion events from Braze on a scheduled basis and write structured event logs to Azure Blob Storage. Maintain a complete historical record of marketing engagement in your data lake for attribution modeling and retention analysis.
When your machine learning pipelines write propensity scores, churn predictions, or LTV estimates to Azure Blob, automatically load those predictions and update corresponding Braze user profiles. Enable marketers to segment and trigger campaigns based on predictive attributes without engineering tickets.
Extract campaign and Canvas performance metrics from Braze, write structured reports to Azure Blob Storage, and trigger downstream reporting workflows. Redbird aggregates sends, conversions, and revenue by campaign, time period, and segment for analytics consumption.
Monitor specific Azure Blob Storage containers for new customer upload files, parse and validate the contents, then automatically trigger targeted Braze campaigns or Canvas entries for those users. Turn batch data arrivals into immediate marketing actions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Azure Blob Storage and Braze with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Azure Blob Storage file formats and Braze's user profile schema, so you can automate customer data flows without writing pipeline code.
Redbird automatically detects CSV, JSON, and Parquet formats in your Azure containers and understands the structure of your customer data files. It maps columns to Braze user attributes, custom events, and purchase objects, handling data type conversions, nested fields, and batch processing. No need to write transformation scripts or maintain schema mappings manually—Redbird adapts when your data warehouse team changes export formats or adds new attributes.
faster than building custom Azure Functions to sync blob data with Braze
Redbird can pull from Azure Blob Storage and Braze simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Blob Storage or Braze.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Azure Blob Storage into Braze, or from Braze back into Azure Blob Storage. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from new blob uploads in Azure or campaign events in Braze, then automate any action across both platforms.
Trigger when a new blob is uploaded to a specified Azure Storage container or path prefix.
Detect when an existing blob is updated or overwritten in a monitored container.
Run on a schedule to check for files matching specific naming patterns or timestamps.
Create new files in Azure Blob Storage with CSV, JSON, or Parquet formats from workflow data.
Add rows to an existing blob file, maintaining schema consistency for log and event streams.
Relocate processed files to archive containers or delete after successful ingestion.
Trigger when a Braze campaign or Canvas completes sending to a user cohort.
Detect when users log specific custom events tracked through Braze SDK or API.
Monitor when users enter or exit specific Braze segments based on attribute or behavior updates.
Write or update custom attributes on Braze user profiles from external data sources.
Log custom behavioral events to Braze user timelines for segmentation and triggering.
Programmatically add user IDs to Braze segments or trigger Canvas entry for targeted messaging.
Stop building custom pipeline code to sync Azure Blob Storage with Braze. Redbird automates customer data flows, attribute updates, and campaign reporting between your data lake and marketing platform.