Connect AppsFlyer and
SQL Server with AI

Sync mobile attribution data to your enterprise database automatically. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to update attribution pipelines. Redbird AI keeps your SQL Server tables current with campaign performance, user cohorts, and fraud detection data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync AppsFlyer attribution events to SQL Server fact tables in real-time

Automatically stream install, in-app event, and re-attribution data from AppsFlyer into your SQL Server analytics schema. Redbird maps AppsFlyer event properties to your dimensional model, handles incremental loads, and maintains referential integrity with campaign and user dimension tables.

Build daily campaign performance rollup tables from AppsFlyer raw data

Aggregate AppsFlyer attribution data by campaign, ad set, creative, and geo into pre-calculated SQL Server summary tables. Redbird schedules the ETL, applies your business logic for ROAS and LTV calculations, and refreshes materialized views that power executive dashboards.

Enrich SQL Server user profiles with AppsFlyer cohort and behavioral data

Match AppsFlyer user-level data to your SQL Server customer master tables using device IDs or custom user identifiers. Automatically append attribution source, first touch channel, lifetime event counts, and cohort classifications to support segmentation and personalization workflows downstream.

Alert marketing teams when SQL Server detects attribution anomalies or fraud spikes

Monitor AppsFlyer fraud detection metrics stored in SQL Server and trigger notifications when rejection rates exceed thresholds. Redbird queries your analytics tables, identifies campaigns with unusual install validation patterns, and routes alerts to the responsible teams with context.

Archive historical AppsFlyer raw logs to SQL Server for compliance and audit

Capture complete AppsFlyer event payloads and store them in partitioned SQL Server archive tables for regulatory retention. Redbird handles schema evolution, compresses historical partitions, and maintains indexes that enable auditors to reconstruct campaign attribution at any point in time.

Generate weekly attribution reports by querying SQL Server and pushing to AppsFlyer teams

Run complex SQL queries across your integrated attribution, revenue, and customer data in SQL Server, then format and distribute findings automatically. Redbird executes stored procedures, joins AppsFlyer data with CRM and transaction systems, and delivers insights on channel efficiency and user quality.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands AppsFlyer's attribution schema and SQL Server's table structures, automating the transformations that typically require custom engineering work.

AI that maps mobile attribution to enterprise schemas automatically

Redbird interprets AppsFlyer's nested event payloads, device identifier hierarchies, and dynamic custom parameters, then translates them into normalized SQL Server tables. The platform recognizes your existing dimension tables for campaigns, geos, and apps, intelligently handles surrogate key lookups, and applies slowly changing dimension logic when attribution data arrives late or gets reprocessed. When AppsFlyer's schema evolves or you add custom events, Redbird adapts your SQL Server pipeline without manual intervention.

Nested event payload normalization
Dimension table lookups & SCD handling
Late-arriving attribution reconciliation
Custom parameter schema inference
10×

faster than building custom AppsFlyer ETL with SSIS or Python scripts

No data engineering sprints, schema mapping documents, or incremental load logic to maintain

Auto-generated reports

Redbird can pull from AppsFlyer and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or SQL Server.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into SQL Server, or from SQL Server back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any AppsFlyer attribution event or SQL Server table change, then execute actions across your entire data stack.

AppsFlyer
Triggers & Actions
Trigger

New install attributed

Fires when AppsFlyer records a new app install with attribution to a specific media source or campaign.

Trigger

In-app event received

Triggers when a user completes a tracked action like purchase, registration, or level completion in your app.

Trigger

Fraud rejection recorded

Activates when AppsFlyer's fraud protection flags and rejects an install or engagement as fraudulent.

Action

Create retargeting audience

Build a new audience segment in AppsFlyer based on user behavior, attribution source, or LTV thresholds.

Action

Update campaign cost data

Push actual spend amounts from your financial systems into AppsFlyer to enable accurate ROAS calculations.

Action

Export raw data report

Generate and retrieve a custom raw data export from AppsFlyer with specific date ranges and event filters.

SQL Server
Triggers & Actions
Trigger

Row inserted into table

Fires when new records are added to a specified SQL Server table, such as transaction or user activity logs.

Trigger

Stored procedure completes

Triggers when a scheduled or on-demand stored procedure finishes execution, signaling data processing completion.

Trigger

Threshold exceeded in query

Activates when a monitored SQL query result crosses a defined threshold, like campaign spend or conversion rates.

Action

Insert or update table rows

Write new records or modify existing rows in SQL Server tables with data from AppsFlyer or other sources.

Action

Execute stored procedure

Run a SQL Server stored procedure with parameters, triggering business logic or data transformation workflows.

Action

Truncate and reload table

Clear a staging or dimension table and perform a full refresh load from AppsFlyer or upstream systems.

AppsFlyer
+
SQL Server

Ready to connect your stack?

Start syncing AppsFlyer attribution data to SQL Server in minutes. Redbird AI handles the schema mapping, incremental updates, and transformations so your team can focus on analysis instead of pipelines.

Get started → Book a demo