Automate the flow between mobile attribution and e-commerce data. Stop manually matching app installs to purchase behavior, reconciling campaign spend with order revenue, or exporting CSVs to connect mobile acquisition to lifetime value.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync AppsFlyer attribution data to Shopify customer records, matching install IDs to email addresses or customer IDs. Calculate true customer acquisition cost by joining install events with first order data, segmented by campaign and ad network.
Pull AppsFlyer install cohorts and enrich with Shopify order data to calculate lifetime value by acquisition channel. Track 30, 60, and 90-day LTV for users acquired through each campaign, enabling true ROAS measurement beyond the mobile app.
Send Shopify order completion events to AppsFlyer as in-app events, connecting web purchases to mobile attribution. Enable accurate measurement when users browse on mobile but convert on web, or track repeat purchases across channels.
Monitor Shopify purchase values and cross-reference with AppsFlyer attribution to identify campaigns driving customers with above-average order values. Automatically notify teams when specific ad networks or creatives generate disproportionately valuable customers.
Build custom audiences by combining AppsFlyer device IDs with Shopify purchase patterns. Target users who installed via specific campaigns but haven't purchased, or exclude recent purchasers from acquisition campaigns to prevent wasted spend.
Automatically adjust AppsFlyer revenue and LTV metrics when Shopify processes refunds or returns. Maintain accurate customer value data by syncing fulfillment status changes and ensuring attribution reports reflect actual retained revenue.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's attribution schemas and Shopify's customer and order data models, so you can connect mobile acquisition to e-commerce outcomes without writing custom ETL pipelines.
Redbird's AI natively understands AppsFlyer's install, in-app event, and postback structures alongside Shopify's customer, order, and product schemas. It automatically handles matching logic between device identifiers and customer records, resolves timestamp differences across platforms, and maps attribution dimensions to order metadata. No need to manually define field mappings or write transformation scripts to join mobile acquisition data with purchase behavior.
faster than building custom attribution-to-e-commerce pipelines
Redbird can pull from AppsFlyer and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Shopify.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Shopify, or from Shopify back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any attribution event in AppsFlyer or transaction in Shopify, then take action across your entire stack.
Fires when AppsFlyer records a new app install and attributes it to a campaign, ad network, or organic source.
Triggers when AppsFlyer captures an in-app purchase event with revenue data from mobile transactions.
Activates when AppsFlyer's fraud detection identifies suspicious install or engagement patterns for a campaign.
Post custom events to AppsFlyer to track cross-platform actions like web purchases or support interactions.
Add or modify custom user attributes in AppsFlyer based on external data like purchase tier or subscription status.
Build or update audience segments in AppsFlyer based on combined attribution and behavioral data from other platforms.
Fires when a new order is placed in Shopify, capturing product details, customer info, and transaction value.
Triggers when Shopify marks an order as fulfilled and shipped to the customer.
Activates when a full or partial refund is issued for a Shopify order, affecting revenue calculations.
Add or modify custom metafields on Shopify customer records to store attribution source, campaign ID, or LTV data.
Apply tags to Shopify customers based on acquisition channel, cohort, or behavior patterns from external systems.
Generate targeted discount codes in Shopify for specific customer segments identified through attribution analysis.
Stop losing the connection between mobile acquisition and e-commerce revenue. Redbird connects AppsFlyer attribution to Shopify purchase data automatically, so you can measure true customer value across platforms.