Connect AppsFlyer and
PitchBook with AI

Redbird AI syncs mobile attribution data from AppsFlyer directly into your PitchBook investment workflows. Stop manually exporting app performance metrics to evaluate portfolio companies and acquisition targets—let AI keep your deal analysis current with live user acquisition data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich PitchBook portfolio company profiles with live mobile app performance metrics

Automatically pull AppsFlyer campaign performance, install volumes, and ROAS data for portfolio companies' mobile apps into their PitchBook profiles. Investment teams see current user acquisition trends alongside funding history and financials without switching platforms or requesting reports from operators.

Track competitor mobile app growth rates for deal sourcing and market mapping

Monitor AppsFlyer attribution data for companies in your target sectors and automatically update PitchBook company records with install velocity, organic vs. paid mix, and channel performance. Identify breakout consumer apps and direct-to-consumer brands before they raise their next round.

Generate investment memos with mobile acquisition efficiency benchmarks from AppsFlyer

When evaluating mobile-first companies in PitchBook, automatically append AppsFlyer cohort LTV, CAC payback periods, and channel ROAS to investment committee materials. Surface how targets' unit economics compare to category benchmarks without manual data requests.

Alert deal teams when portfolio company mobile metrics cross performance thresholds

Set up alerts when AppsFlyer data for portfolio companies shows install volume drops, rising CAC, or fraud spikes above defined levels. Redbird surfaces these signals in PitchBook alongside valuation and cap table data so board members can proactively address performance issues.

Update AppsFlyer campaign tags when PitchBook records new funding events

When a competitor or target company closes a funding round tracked in PitchBook, automatically tag their mobile app campaigns in AppsFlyer for enhanced monitoring. Track how newly-funded companies deploy capital into user acquisition and adjust your thesis in real-time.

Build mobile app performance dashboards combining PitchBook financials with AppsFlyer attribution

Automatically compile AppsFlyer campaign data, organic install trends, and retention cohorts alongside PitchBook funding history, revenue multiples, and comparable transactions. Create board-ready views that connect mobile growth metrics to private market valuations without spreadsheet wrangling.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and PitchBook with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both AppsFlyer's attribution event schemas and PitchBook's investment data structures, so you can connect mobile app performance to deal analysis without custom development.

AI that reads AppsFlyer metrics and writes to PitchBook fields

Redbird maps AppsFlyer campaign IDs, attribution sources, event revenue, and cohort metrics to PitchBook company profiles, custom fields, and notes. The AI handles schema differences between AppsFlyer's event-level attribution data and PitchBook's company research format—matching apps to portfolio companies, aggregating install data by time period, and formatting mobile metrics for investment analysis. No need to build custom ETL or maintain field mapping spreadsheets.

AppsFlyer campaign-to-company matching
PitchBook custom field population
Attribution event aggregation
Cross-platform schema normalization
10×

faster portfolio monitoring vs. manually requesting operator dashboards and reconciling mobile data

No CSV exports, operator reporting cycles, or spreadsheet reformatting required

Auto-generated reports

Redbird can pull from AppsFlyer and PitchBook simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or PitchBook.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into PitchBook, or from PitchBook back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any AppsFlyer attribution event or PitchBook deal update and take action across both platforms.

AppsFlyer
Triggers & Actions
Trigger

Campaign performance threshold crossed

Fires when ROAS, install volume, or fraud rate crosses defined thresholds for tracked campaigns.

Trigger

New app install attributed

Triggers when AppsFlyer attributes a new install to a specific campaign, channel, or organic source.

Trigger

In-app revenue event recorded

Activates when AppsFlyer tracks an in-app purchase or revenue event with attribution data.

Action

Export campaign performance report

Pulls aggregated metrics for specified campaigns, channels, or time periods from AppsFlyer.

Action

Tag campaign with custom identifier

Adds custom labels or metadata to AppsFlyer campaigns for enhanced tracking and segmentation.

Action

Create retargeting audience segment

Builds audience segments in AppsFlyer based on in-app behavior or attribution characteristics.

PitchBook
Triggers & Actions
Trigger

Funding round announced

Fires when PitchBook records a new funding event for a tracked company or portfolio holding.

Trigger

Company profile updated

Triggers when PitchBook data changes for a company, including financials, valuation, or key personnel.

Trigger

Deal added to pipeline

Activates when a new investment target or M&A opportunity is added to your PitchBook workflow.

Action

Update company custom fields

Writes data to custom fields in PitchBook company profiles for tracking proprietary metrics.

Action

Append note to company record

Adds timestamped notes or data snapshots to PitchBook company pages for audit trails.

Action

Create company list entry

Adds companies to PitchBook lists based on criteria like performance thresholds or sector tags.

AppsFlyer
+
PitchBook

Ready to connect your stack?

See how Redbird AI syncs AppsFlyer attribution data with PitchBook investment workflows—no engineers required. Connect mobile app performance to deal analysis in minutes.

Get started → Book a demo