Connect AppsFlyer and
Pardot with AI

Sync mobile attribution data directly into your B2B marketing automation platform. Stop manually exporting app engagement metrics and CSVs to track how mobile touchpoints influence lead nurturing and pipeline attribution.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync mobile app install attribution to Pardot prospect records automatically

Flow AppsFlyer install attribution data into Pardot when prospects download your mobile app. Enrich lead records with campaign source, media source, and install timestamp to score app users differently in your nurture programs.

Enrich Pardot leads with in-app behavior and engagement event data

Push AppsFlyer in-app events into Pardot as custom prospect activities when users complete key actions. Build behavioral scoring models that account for mobile engagement alongside web form fills and email clicks.

Create Pardot segments from high-value mobile users by LTV cohort

Automatically segment Pardot prospects based on AppsFlyer LTV predictions and revenue cohorts. Trigger premium content campaigns or sales alerts when mobile users cross revenue or engagement thresholds in your app.

Send Pardot form completions to AppsFlyer as conversion events for attribution

Push Pardot form submissions and gated content downloads back to AppsFlyer as custom conversion events. Measure how mobile ad campaigns drive downstream B2B conversions and calculate true cross-channel ROAS.

Alert sales when high-intent prospects engage with both app and email campaigns

Trigger notifications to sales teams when Pardot prospects show coordinated engagement across mobile app sessions and email nurture tracks. Surface cross-channel intent signals that indicate buying committee readiness.

Report on mobile attribution influence across Pardot campaign pipeline contribution

Combine AppsFlyer attribution windows with Pardot multi-touch attribution models to analyze mobile's role in pipeline generation. Automatically generate reports showing how app installs and in-app engagement correlate with opportunity creation and deal velocity.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution model schemas and Pardot's prospect field structure, so you can map mobile engagement data to B2B lead intelligence without middleware.

AI that reads attribution payloads and prospect schemas

Redbird's AI natively interprets AppsFlyer's install postbacks, in-app event parameters, cohort exports, and fraud detection flags. It maps these to Pardot's prospect custom fields, activity types, list memberships, and scoring rules without custom field mapping. The platform understands how to denormalize nested attribution data into Pardot's relational prospect model and handles timestamp conversions between AppsFlyer's UTC event data and Pardot's timezone-aware activity tracking.

Install attribution mapping
Event parameter flattening
LTV cohort segmentation
Activity timeline syncing
10×

faster than building CSV exports and Pardot import workflows

No need for data warehouse staging tables or custom API middleware to transform AppsFlyer JSON payloads into Pardot-compatible formats

Auto-generated reports

Redbird can pull from AppsFlyer and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Pardot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Pardot, or from Pardot back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation from any mobile attribution event or B2B marketing milestone across both platforms.

AppsFlyer
Triggers & Actions
Trigger

New app install attributed

Fires when AppsFlyer attributes a new mobile app install to a specific campaign, media source, or organic channel.

Trigger

In-app event triggered

Fires when a user completes a custom in-app event like purchase, subscription, feature activation, or content view.

Trigger

User enters LTV cohort

Fires when AppsFlyer's predictive LTV model places a user into a new revenue or engagement cohort segment.

Action

Create custom audience

Build a new retargeting audience in AppsFlyer based on user IDs, event criteria, or cohort conditions.

Action

Log custom conversion event

Send a conversion event back to AppsFlyer to measure post-install actions from external systems in attribution reports.

Action

Update user attribute

Modify custom user properties in AppsFlyer to enrich attribution data with external lead intelligence or firmographic details.

Pardot
Triggers & Actions
Trigger

Prospect submits form

Fires when a prospect completes a Pardot form, including field values, page context, and campaign attribution.

Trigger

Email link clicked

Fires when a prospect clicks a tracked link in a Pardot email, capturing email name, link URL, and click timestamp.

Trigger

Prospect score threshold reached

Fires when a prospect's lead score crosses a defined threshold based on engagement activity and profile criteria.

Action

Create or update prospect

Add a new prospect to Pardot or update existing prospect fields with enriched data from external sources.

Action

Add to nurture program

Enroll a prospect into a Pardot engagement studio program or add them to a drip campaign based on trigger conditions.

Action

Update prospect custom field

Modify custom prospect fields with external data like mobile attribution source, app engagement level, or LTV segment.

AppsFlyer
+
Pardot

Ready to connect your stack?

Sync AppsFlyer mobile attribution data with Pardot lead intelligence in minutes. Build workflows that unite mobile engagement and B2B marketing automation without writing code or managing ETL pipelines.

Get started → Book a demo