Connect AppsFlyer and
Oracle Retail with AI

Sync mobile attribution data with retail operations automatically. Stop manually exporting campaign performance reports, copying customer acquisition metrics into spreadsheets, or reconciling app behavior with in-store purchase data. Redbird AI connects AppsFlyer mobile analytics to Oracle Retail's merchandising and planning systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync mobile app install attribution data to customer records in Oracle Retail

Automatically flow AppsFlyer attribution data into Oracle Retail customer profiles. Link mobile acquisition campaigns to in-store purchase behavior and lifetime value. Surface which channels drive customers who buy across both app and physical retail.

Enrich Oracle Retail customer segments with AppsFlyer in-app behavior and channel data

Append mobile engagement metrics, acquisition source, and app activity patterns to Oracle Retail customer records. Enable merchandising teams to understand which marketing channels drive high-value omnichannel shoppers. Build better audience segmentation combining retail purchase history with mobile attribution.

Alert merchandising teams when high-ROAS campaigns shift demand patterns by category

Monitor AppsFlyer campaign performance and trigger notifications in Oracle Retail when mobile user acquisition drives unexpected category demand. Help planners adjust inventory forecasts based on which ad channels are converting users. Prevent stockouts when app campaigns outperform expectations.

Sync Oracle Retail purchase data back to AppsFlyer for offline conversion tracking

Flow in-store and online purchase events from Oracle Retail into AppsFlyer as post-attribution conversions. Measure true ROAS including purchases made outside the app after mobile acquisition. Close the loop between mobile attribution and omnichannel revenue.

Generate weekly reports linking AppsFlyer campaign performance to Oracle Retail inventory turnover

Automatically combine mobile attribution data with retail merchandising metrics. Show which acquisition channels drive customers who purchase high-margin or slow-moving inventory. Surface correlations between app install campaigns and product category performance across stores.

Build AppsFlyer retargeting audiences from Oracle Retail customer purchase and loyalty data

Push Oracle Retail customer segments into AppsFlyer for mobile retargeting campaigns. Target app users based on in-store purchase frequency, category affinity, or loyalty tier. Activate retail operational data for programmatic mobile advertising without manual exports.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both AppsFlyer's attribution schemas and Oracle Retail's merchandising data models, so you can connect mobile analytics to retail operations without custom engineering.

AI that reads AppsFlyer attribution events and Oracle Retail customer profiles

Redbird's AI natively interprets AppsFlyer's install events, in-app conversion funnels, channel attribution models, and cohort data structures. It also understands Oracle Retail's customer records, transaction histories, loyalty program schemas, and merchandise hierarchies. The platform automatically maps mobile user IDs to retail customer identifiers, reconciles attribution windows with purchase timestamps, and handles schema variations across AppsFlyer raw data exports and Oracle Retail's operational tables.

AppsFlyer attribution events
Oracle Retail customer schemas
Cross-platform user matching
Omnichannel conversion tracking
10×

faster than building custom ETL between AppsFlyer and Oracle Retail

No need to write Python scripts that parse AppsFlyer API responses and map them to Oracle Retail database schemas

Auto-generated reports

Redbird can pull from AppsFlyer and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Oracle Retail.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Oracle Retail, or from Oracle Retail back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in AppsFlyer or Oracle Retail—new installs, campaign updates, purchase transactions, or inventory changes.

AppsFlyer
Triggers & Actions
Trigger

New mobile app install attributed to campaign

Fires when AppsFlyer attributes a new app installation to a specific acquisition channel or campaign.

Trigger

In-app conversion event recorded

Triggers when AppsFlyer captures a conversion event like purchase, add-to-cart, or registration within the mobile app.

Trigger

Campaign ROAS threshold exceeded

Fires when a mobile acquisition campaign's return on ad spend crosses a defined performance threshold in AppsFlyer.

Action

Create custom audience from user cohort

Build a retargeting audience in AppsFlyer based on user behavior or attributes from external systems.

Action

Tag user profile with custom attribute

Append custom data fields to AppsFlyer user profiles for segmentation and analysis.

Action

Send offline conversion event

Push post-attribution conversion events into AppsFlyer to track revenue generated outside the app.

Oracle Retail
Triggers & Actions
Trigger

Customer completes purchase transaction

Fires when Oracle Retail records a completed sale, whether in-store or through e-commerce channels.

Trigger

Inventory level drops below threshold

Triggers when product stock at a store or distribution center falls below defined replenishment levels.

Trigger

New customer record created

Fires when a new customer profile is added to Oracle Retail's customer management system.

Action

Update customer profile attributes

Append or modify fields in Oracle Retail customer records with external data like acquisition source or app engagement.

Action

Create customer segment for targeting

Build a customer cohort in Oracle Retail based on purchase behavior, loyalty status, or external attribution data.

Action

Log custom event to transaction history

Write supplemental event data to Oracle Retail's transaction logs for analysis and reporting.

AppsFlyer
+
Oracle Retail

Ready to connect your stack?

Connect AppsFlyer and Oracle Retail in minutes, not weeks. Redbird AI handles the schema mapping, user matching, and data transformation so your teams can link mobile attribution to retail operations without engineering resources.

Get started → Book a demo