Connect AppsFlyer and
Google Sheets with AI

Automate your mobile attribution reporting and stop manually exporting campaign data. Redbird AI syncs AppsFlyer attribution metrics, cohort analysis, and fraud reports directly into Google Sheets—keeping your performance dashboards current without the daily CSV dance.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily campaign performance metrics to a live marketing dashboard

Automatically pull install counts, CTR, CPI, and ROAS by campaign and channel from AppsFlyer into a shared Google Sheet each morning. Marketing teams get a single source of truth for UA performance without logging into multiple platforms or waiting on data requests.

Build automated cohort retention reports for weekly stakeholder reviews

Extract cohort data by acquisition date and channel from AppsFlyer and format it into retention curves in Google Sheets. Automatically calculate D1, D7, and D30 retention rates with conditional formatting highlighting underperforming cohorts—ready for Monday morning reviews.

Alert growth teams when campaign CPI exceeds target thresholds

Monitor real-time cost-per-install data from AppsFlyer and log anomalies to a Google Sheet tracker when campaigns breach budget thresholds. Append timestamps, campaign IDs, and current vs. target CPI so teams can pause or adjust bids before burning budget.

Archive monthly attribution data for finance and audit compliance

Export complete monthly attribution reports—including installs, revenue events, and channel breakdown—from AppsFlyer into timestamped Google Sheets tabs. Maintain a historical archive that finance teams can reference for budget reconciliation and audit trails without API access.

Sync fraud rejection lists to a shared operations spreadsheet

Automatically pull flagged install IDs and rejection reasons from AppsFlyer's fraud detection into Google Sheets. Ops teams can review patterns, coordinate with ad networks, and maintain a centralized fraud log accessible to stakeholders across marketing and finance.

Enrich AppsFlyer events with campaign metadata from Google Sheets trackers

Push campaign naming conventions, geography targets, and internal cost data from your Google Sheets media plan back into AppsFlyer as custom parameters. Ensure attribution reports reflect your team's internal taxonomy without manual tagging in every ad network.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Google Sheets with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands AppsFlyer's attribution schemas and Google Sheets' formula-driven workflows—so you can automate reporting pipelines without writing transformation scripts.

AI that speaks attribution metrics and spreadsheet logic

Redbird maps AppsFlyer's nested event data—install timestamps, channel hierarchies, cohort segments, revenue events, and fraud flags—directly into Google Sheets columns with proper data types and structure. It handles AppsFlyer's API pagination, datetime formatting, and currency normalization automatically, then applies SUM, VLOOKUP, and QUERY formulas to match your team's existing reporting templates. No custom scripts or fragile Zapier chains required.

AppsFlyer attribution events
Cohort and retention tables
Campaign cost and ROAS
Google Sheets formulas
10×

faster than exporting CSVs and rebuilding dashboards every week

No manual API calls, no reformatting pivot tables, no copy-paste errors

Auto-generated reports

Redbird can pull from AppsFlyer and Google Sheets simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Google Sheets.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Google Sheets, or from Google Sheets back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from new campaigns in AppsFlyer or updated rows in Google Sheets—Redbird connects every event across both platforms.

AppsFlyer
Triggers & Actions
Trigger

New install attributed to campaign

Fires when AppsFlyer attributes a new app install to a specific campaign, channel, or ad network.

Trigger

Campaign performance threshold breached

Triggers when CPI, CTR, or ROAS crosses predefined limits in campaign aggregates.

Trigger

Fraud detection flags suspicious install

Activates when AppsFlyer's fraud protection marks an install as rejected or flagged for review.

Action

Log install event with attribution details

Write install timestamp, campaign name, media source, and conversion data to AppsFlyer.

Action

Update campaign custom parameters

Push metadata tags, internal IDs, or budget annotations to AppsFlyer campaigns programmatically.

Action

Create retargeting audience segment

Generate audience lists in AppsFlyer based on in-app behavior filters or cohort membership.

Google Sheets
Triggers & Actions
Trigger

New row added to campaign tracker sheet

Fires when a team member adds a new campaign entry or media plan line to the spreadsheet.

Trigger

Budget allocation updated in planning tab

Triggers when budget columns change in your Google Sheets media plan or forecast model.

Trigger

Performance metric exceeds target in dashboard

Activates when formula-driven thresholds—like CPI target cells—are breached in live reports.

Action

Append campaign performance row to report

Add a new row with timestamp, campaign metrics, and calculated fields to a designated Google Sheet.

Action

Update cell values with latest attribution data

Overwrite specific cells or ranges with current install counts, ROAS, or cohort retention from AppsFlyer.

Action

Format and apply conditional styling to dashboard

Automatically apply color scales, data validation, or conditional formatting rules to updated metrics.

AppsFlyer
+
Google Sheets

Ready to connect your stack?

Stop exporting AppsFlyer reports manually. Redbird AI syncs your mobile attribution data into Google Sheets automatically—so your growth and finance teams always have current performance dashboards.

Get started → Book a demo