Sync mobile attribution data with web analytics automatically. Stop manually reconciling app and web conversions, exporting CSVs to merge campaign performance, or building custom scripts to unify user journeys across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Stream AppsFlyer mobile app install attribution directly to GA4 as conversion events with complete campaign UTM parameters. Redbird maps AppsFlyer campaign IDs, media sources, and install timestamps to GA4's event schema, creating unified cross-platform attribution reports without manual CSV uploads or fragmented dashboards.
Pull lifetime value calculations and user cohort assignments from AppsFlyer and write them as custom user properties in GA4. Teams can segment web behavior by mobile acquisition channel quality, ROAS tier, or install cohort without maintaining separate data warehouses or running manual lookups.
Send GA4 purchase events, form submissions, and other web conversions to AppsFlyer as in-app events tied to the original mobile attribution. Calculate true cross-platform ROAS for users who install via mobile ads but convert on web, eliminating attribution gaps that undervalue mobile acquisition spend.
Monitor daily install counts between AppsFlyer and GA4, flagging discrepancies above 10% automatically. Redbird checks attribution timestamps, app IDs, and platform filters to identify tracking implementation issues, SDK conflicts, or data pipeline failures before they skew campaign optimization decisions.
Automatically build unified performance dashboards that merge AppsFlyer's mobile attribution with GA4's web analytics by user ID and campaign source. Redbird reconciles naming conventions, deduplicates conversions, and calculates blended CAC and ROAS metrics across app and web properties without manual spreadsheet merges.
Export GA4 predictive audiences and custom segments to AppsFlyer as retargeting lists with behavioral attributes. Create mobile retargeting campaigns based on web browsing patterns, cart abandonment, or content engagement detected in GA4, enabling coordinated cross-platform remarketing without audience export delays.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both AppsFlyer's mobile attribution schema and GA4's event-based measurement model, automatically mapping between platform-specific identifiers, campaign parameters, and conversion taxonomies.
Redbird's AI automatically maps AppsFlyer media sources, campaign IDs, and agency names to GA4's source/medium/campaign UTM structure. It reconciles AppsFlyer's install timestamps with GA4's first_open events, matches IDFA/GAID with GA4 user IDs, and translates AppsFlyer in-app events to GA4's event naming conventions. The system handles platform-specific quirks like AppsFlyer's organic vs. non-organic attribution logic and GA4's consent mode data modeling without custom field mapping or transformation scripts.
faster than building custom ETL pipelines to sync mobile attribution with web analytics
Redbird can pull from AppsFlyer and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Google Analytics (GA4), or from Google Analytics (GA4) back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any mobile attribution event in AppsFlyer or web analytics event in GA4, and update either system automatically.
Fires when AppsFlyer attributes a new mobile app install to a media source, campaign, or organic channel.
Triggers when AppsFlyer captures an in-app purchase event with revenue value and product details.
Activates when AppsFlyer's fraud detection marks an install or event as suspicious or rejected.
Write a custom event to AppsFlyer with event name, revenue value, and custom parameters for attribution analysis.
Assign a user to a specific AppsFlyer cohort based on cross-platform behavior or LTV calculations.
Build an AppsFlyer audience segment from combined behavioral criteria for mobile retargeting campaigns.
Fires when GA4 logs a designated conversion event like purchase, signup, or lead submission.
Triggers when a user's calculated metric (session count, engagement time, revenue) crosses a defined threshold.
Activates when GA4's predictive models add or remove users from likely purchaser or churn risk audiences.
Write a custom event to GA4 with specific event parameters and user properties for cross-platform tracking.
Set or modify a custom user property in GA4 with attribution data, LTV scores, or cohort identifiers.
Apply custom dimension values to GA4 users based on mobile attribution source, campaign quality, or fraud status.
Stop reconciling mobile and web analytics in spreadsheets. Redbird syncs AppsFlyer and GA4 automatically, giving you unified cross-platform attribution without building custom integrations.