Sync mobile marketing spend from AppsFlyer directly into Coupa for accurate procurement tracking and financial reconciliation. Stop manually exporting campaign costs, matching invoices to ad spend, and building custom reports to justify marketing budgets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When AppsFlyer records ad network spend, automatically update corresponding purchase orders and supplier invoices in Coupa. Ensure procurement records reflect actual campaign costs without manual data entry or reconciliation delays.
Generate Coupa invoices automatically when AppsFlyer detects spend above thresholds for specific ad networks or campaigns. Match costs to the correct suppliers, cost centers, and GL codes based on campaign metadata.
Monitor AppsFlyer spend against approved purchase orders in Coupa and trigger alerts when campaigns exceed procurement budgets. Give finance teams visibility into overruns before month-end close.
Pull approved budget amounts, supplier contracts, and cost center allocations from Coupa into AppsFlyer campaign metadata. Give marketing teams real-time visibility into procurement-approved spend limits.
Automatically compile AppsFlyer campaign costs alongside Coupa invoices, POs, and payments to create unified spend reports. Identify discrepancies between marketing analytics and procurement records without CSV exports.
Store AppsFlyer attribution and spend data alongside corresponding Coupa procurement records for compliance and audit purposes. Maintain complete spend lineage from campaign execution through payment processing.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Coupa with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands AppsFlyer's attribution models, campaign structures, and cost aggregation alongside Coupa's procurement hierarchies, supplier records, and financial workflows.
Redbird maps AppsFlyer's campaign IDs, ad network attributions, media source costs, and cohort-level spend to Coupa's purchase orders, invoice line items, supplier records, and GL account codes. The AI recognizes how marketing costs flow through procurement systems—matching campaign spend to the right suppliers, cost centers, and approval workflows. It handles currency conversions, time-zone differences between attribution windows and invoice periods, and complex mappings between marketing campaigns and financial categories.
Faster marketing spend reconciliation compared to manual CSV exports and invoice matching
Redbird can pull from AppsFlyer and Coupa simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Coupa.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Coupa, or from Coupa back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in AppsFlyer or procurement activity in Coupa—no code required.
Triggers when daily or lifetime spend for a campaign crosses defined budget limits.
Triggers when AppsFlyer ingests updated cost data from connected ad networks.
Triggers when return on ad spend falls below configured performance thresholds.
Retrieve aggregated cost data broken down by ad network, campaign, and time period.
Modify spending caps or budget allocations for specific campaigns or media sources.
Add custom procurement or financial attributes to campaign records for tracking.
Triggers when a PO for an ad network or marketing vendor receives final approval.
Triggers when a new invoice from a media supplier enters Coupa for processing.
Triggers when actual spend deviates from approved budgets for marketing categories.
Generate a supplier invoice with line items, GL codes, and cost center allocations.
Modify PO amounts or add line items based on realized campaign expenditures.
Enrich procurement records with marketing campaign IDs and performance metadata.
Stop reconciling marketing spend and procurement records manually. Redbird syncs AppsFlyer attribution data with Coupa financial workflows so your teams have a single source of truth for campaign costs.