Automate the flow of mobile attribution and user acquisition data into investment analytics workflows. Stop manually exporting campaign performance metrics and reconciling app monetization data with portfolio positions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push app revenue data segmented by acquisition channel from AppsFlyer into Charles River for portfolio companies. Match campaign-level LTV and ROAS metrics to investment positions for real-time performance monitoring.
Monitor AppsFlyer fraud detection signals across portfolio companies and trigger compliance alerts in Charles River. Automatically flag positions where ad fraud rates indicate material risk to projected returns.
Append real-time user acquisition metrics, retention curves, and cohort LTV from AppsFlyer to Charles River trade records for app-focused investments. Create audit trails linking investment decisions to underlying app growth metrics.
Combine Charles River position data with AppsFlyer campaign performance, organic vs. paid growth, and monetization metrics. Automatically produce standardized reports showing app KPIs alongside portfolio allocation and risk metrics.
Capture snapshots of AppsFlyer campaign performance, cohort behavior, and channel mix at key portfolio milestones tracked in Charles River. Maintain compliance-ready records of app growth metrics tied to acquisition, holding, and exit dates.
When Charles River registers position changes or exits in app-related investments, automatically update AppsFlyer custom audience segments and attribution tracking scope. Keep marketing analytics aligned with current portfolio composition.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Charles River with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both AppsFlyer's attribution schemas and Charles River's investment data structures, connecting mobile analytics with portfolio management workflows.
Redbird automatically normalizes AppsFlyer's campaign hierarchies, conversion events, and cohort metrics to align with Charles River's portfolio structure and position identifiers. The AI handles schema differences between mobile attribution dimensions and investment entity classifications, mapping app-level performance to security positions. Redbird maintains relationships between campaign ROI metrics and portfolio analytics without custom field mapping.
faster than exporting AppsFlyer CSVs and reconciling with Charles River positions manually
Redbird can pull from AppsFlyer and Charles River simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Charles River.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Charles River, or from Charles River back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any attribution event in AppsFlyer or portfolio activity in Charles River.
Trigger when return on ad spend for a campaign falls below or exceeds defined performance levels.
Activate when AppsFlyer detects install fraud percentage above acceptable thresholds for an app.
Fire when lifetime value calculations refresh for user cohorts segmented by acquisition source.
Generate and extract campaign performance, channel attribution, or organic vs. paid breakdown reports.
Modify retargeting audience definitions or user segments based on in-app behavior patterns.
Retrieve granular install, in-app event, or revenue event data for specific apps or date ranges.
Trigger when portfolio positions are adjusted, added, or reduced for app-related investments.
Activate when pre-trade or post-trade compliance rules flag violations requiring review.
Fire when orders are filled and execution data is recorded in the order management system.
Generate compliance notifications or flags for positions requiring investment team review.
Append custom attributes or performance metrics to existing portfolio position records.
Produce performance, risk, or holdings reports for specified portfolios or investment strategies.
Link AppsFlyer attribution data with Charles River portfolio analytics to track mobile app investments with real-time performance metrics. Redbird handles the complexity of syncing mobile marketing data with institutional investment workflows.