Connect Apollo and
PostHog with AI

Sync sales engagement data with product analytics to understand how prospects become users. Stop manually tracking which outbound contacts convert, exporting CSVs between systems, or losing visibility into the outbound-to-activation journey.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Track Apollo prospect engagement as custom PostHog events

Automatically send email opens, link clicks, and reply events from Apollo sequences into PostHog as user events. Connect outbound touchpoints to product behavior and see which sales interactions correlate with activation. Build complete user timelines that start before signup.

Enrich Apollo contacts with PostHog product usage data

Pull feature adoption, session counts, and engagement scores from PostHog back into Apollo contact records. Prioritize follow-up based on actual product usage rather than email engagement alone. Identify power users for upsell conversations automatically.

Create PostHog cohorts from Apollo sequence completions

Automatically segment users in PostHog based on which Apollo sequences they completed. Analyze conversion funnels and retention by outbound campaign. Compare product behavior across different sales messaging approaches to optimize your playbook.

Alert sales reps when prospects show product intent signals

Monitor PostHog for high-value feature usage or pricing page visits from Apollo prospects. Trigger automated follow-up sequences or create tasks when warm leads show buying behavior. Connect product analytics insights directly to sales workflows.

Build attribution reports connecting outbound campaigns to activation

Join Apollo campaign data with PostHog conversion events to measure true ROI by sequence, cadence, and messaging variation. Track time-to-activation by sales touchpoint. Generate weekly reports showing which outbound motions drive engaged users, not just replies.

Sync PostHog feature flag states to Apollo for personalized outreach

Pull feature flag assignments and A/B test variants from PostHog into Apollo custom fields. Personalize sales messaging based on which product experience each prospect is seeing. Reference specific features users have access to in automated sequences.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Apollo and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Apollo's engagement schemas and PostHog's event structures, automatically mapping contact properties to user profiles and campaign touchpoints to custom events.

AI that speaks both sales engagement and product analytics

Redbird's AI natively understands Apollo's sequence stages, email engagement types, and contact enrichment fields alongside PostHog's event properties, person attributes, and cohort definitions. It automatically handles identity resolution between Apollo contact IDs and PostHog distinct user IDs, merges engagement timelines with behavioral data, and transforms sales touchpoints into analyzable product events. No manual field mapping or CSV exports required.

Contact-to-user ID matching
Engagement event transformation
Sequence stage tracking
Cohort membership sync
10×

faster than exporting Apollo CSVs and uploading custom events to PostHog

No manual exports, spreadsheet joins, or data warehouse staging tables

Auto-generated reports

Redbird can pull from Apollo and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Apollo into PostHog, or from PostHog back into Apollo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales engagement event in Apollo or product behavior signal in PostHog.

Apollo
Triggers & Actions
Trigger

Contact added to sequence

Fires when a new prospect enters any Apollo email or calling sequence.

Trigger

Email replied to

Triggers when a contact responds to any message in an active Apollo sequence.

Trigger

Contact enrichment completed

Fires when Apollo finishes enriching a contact record with verified company or person data.

Action

Update contact custom fields

Write data from PostHog or other systems into Apollo contact properties.

Action

Add contact to sequence

Enroll prospects in specific Apollo sequences based on product behavior or other triggers.

Action

Create task for owner

Generate follow-up tasks in Apollo when PostHog detects intent signals or usage milestones.

PostHog
Triggers & Actions
Trigger

Custom event performed

Fires when a user completes any tracked event in PostHog like feature usage or page views.

Trigger

User enters cohort

Triggers when someone joins a PostHog cohort based on behavioral or demographic criteria.

Trigger

Feature flag changed

Fires when a user's feature flag assignment or experiment variant is updated in PostHog.

Action

Track custom event

Send sales engagement data from Apollo into PostHog as trackable user events.

Action

Update person properties

Enrich PostHog user profiles with contact data, sequence status, or engagement scores from Apollo.

Action

Add user to cohort

Automatically segment PostHog users based on Apollo campaign participation or sales stage.

Apollo
+
PostHog

Ready to connect your stack?

Stop losing visibility between outbound sales and product activation. Connect Apollo and PostHog to track the complete prospect-to-user journey and optimize what actually drives conversion.

Get started → Book a demo