Redbird AI automates the sync between Apollo's sales intelligence and Marketo's marketing automation. Stop manually exporting prospect lists, copying engagement data between systems, and reconciling lead sources across your revenue stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When sales adds prospects to Apollo lists, automatically create or update leads in Marketo with complete contact and firmographic data. Redbird enriches records with Apollo's verified phone numbers, titles, and company data, then applies appropriate Marketo lead source and acquisition program values.
Capture Apollo sequence opens, clicks, and replies as Marketo activities to feed lead scoring models. Marketing gets visibility into sales outbound engagement while attribution reports reflect the full buyer journey across both SDR sequences and marketing nurture.
When leads hit MQL status in Marketo, automatically add them to targeted Apollo sequences based on industry, company size, or account segmentation. Redbird maps Marketo's lead scoring and segmentation fields to the appropriate Apollo cadence, ensuring SDRs follow up with context.
For accounts showing intent signals in Marketo but lacking contact records, query Apollo's database to find and append key decision-makers. Redbird identifies the right personas based on Marketo's account segmentation, then creates enriched lead records ready for nurture or outbound.
Track when leads previously contacted in Apollo sequences engage with Marketo campaigns—downloading content, attending webinars, or visiting high-intent pages. Redbird notifies the original Apollo owner and can automatically resume personalized outreach based on the new engagement signal.
Aggregate Apollo activity across all contacts within target accounts and write to Marketo custom objects. Marketing can report on total account engagement combining both Apollo outbound touches and Marketo inbound activity, surfacing true account-level intent for ABM programs.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Apollo's contact and engagement schema and Marketo's lead lifecycle, program membership, and custom field architecture—no mapping spreadsheets required.
Redbird maps Apollo's contact stages, sequence membership, and engagement events to Marketo's lead statuses, acquisition programs, and activity types automatically. The platform recognizes Apollo's account hierarchy and contact roles, matching them to Marketo's person and company fields while preserving lead source attribution. When syncing bidirectionally, Redbird detects duplicates across systems, applies proper data precedence rules, and handles Marketo's partition and workspace structures without custom coding.
faster than building Apollo-Marketo syncs with native APIs and middleware
Redbird can pull from Apollo and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into Marketo, or from Marketo back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Apollo prospecting event or Marketo campaign activity—Redbird handles the rest.
Fires when a prospect is added to a specific Apollo list or any list matching criteria.
Triggers when a prospect engages with sequence emails, including specific step or overall sequence.
Detects when a prospect moves between stages like Prospecting, Contacted, or Interested.
Add new contacts to Apollo database or update existing records with enriched data.
Enroll prospects in specific Apollo email sequences with custom variables and start delays.
Pause or remove prospects from active sequences based on Marketo engagement or status changes.
Fires when lead score crosses threshold or status changes to MQL in Marketo.
Triggers when leads join programs, change status, or reach success milestones like webinar attendance.
Detects visits to pricing pages, demo requests, or other configured high-value page visits.
Add new leads or update existing records with Apollo contact data and engagement history.
Enroll leads in specific nurture streams or engagement programs with appropriate membership status.
Modify lead scoring fields, demographic data, or custom fields based on Apollo activity.
See how Redbird AI syncs Apollo and Marketo in minutes—no API documentation, no custom development, just working automations between your sales intelligence and marketing automation platforms.