Automatically sync outbound sales engagement with product behavior analytics. Stop manually correlating email sequences with user activation, or exporting CSVs to understand which prospects actually engage with your product after outreach.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a user takes a key action in Heap, automatically lookup and append their Apollo contact data—job title, seniority, company size, industry—to their Heap profile. Build richer behavioral segments based on firmographic attributes without manual data entry or CSV uploads.
Automatically add contacts to targeted Apollo email sequences when they complete specific product behaviors tracked in Heap—trial signup, feature adoption, or onboarding completion. Ensure outbound follow-up is timed to actual product engagement, not arbitrary calendar schedules.
Push Apollo email opens, clicks, and reply data into Heap as custom events. Analyze complete user journeys from first outbound touch through product activation in a single funnel view, without switching between tools or reconciling datasets manually.
When Heap detects a prospect from an active Apollo sequence visiting pricing pages, initiating trials, or repeatedly engaging with core features, instantly notify the account owner. Enable sales to follow up while intent is hot, not days later during scheduled check-ins.
Automatically create Apollo lists from users who match specific Heap behavior patterns—dropped off during onboarding, haven't logged in for 30 days, or heavily use certain features. Target re-engagement or expansion campaigns based on actual product usage, not static CRM fields.
Combine Apollo campaign metrics with Heap conversion events to measure which sequences, messaging, and personas actually drive product adoption. Build automated reports showing email-to-activation rates by industry, company size, or job title without manual data merging.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Apollo's contact enrichment and engagement tracking alongside Heap's auto-captured event streams, so you can connect sales motion to product behavior without custom code.
Redbird maps Apollo's contact fields, account hierarchies, and sequence engagement states to Heap's event schemas, user properties, and session data automatically. Match email addresses across systems, reconcile company domains with user accounts, and merge engagement timelines without writing transformation logic. Our AI handles schema drift when either platform updates their data models, and intelligently resolves duplicate contacts across your stack.
faster than building custom ETL between Apollo and Heap
Redbird can pull from Apollo and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into Heap, or from Heap back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Apollo campaign event or Heap user behavior, then take action across your entire stack.
Fires when a prospect is enrolled in an Apollo email sequence or cadence.
Triggers when a contact responds to any Apollo outbound email.
Fires when Apollo updates a contact record with fresh firmographic or contact information.
Create or append a contact to a targeted Apollo list for segmentation or outreach.
Add a contact to a specific Apollo sequence with customizable start step and timing.
Modify Apollo contact properties like stage, tags, or custom fields based on external events.
Fires when a user reaches a defined Heap conversion goal like signup, purchase, or activation.
Triggers when a user's actions match criteria for a Heap segment based on interaction patterns.
Fires when a user session includes a particular sequence of page views or feature interactions.
Send external data into Heap as a custom event tied to a specific user or session.
Enrich Heap user profiles with firmographic, CRM, or engagement data from other systems.
Programmatically build or update Heap segments based on data from external tools.
Sync Apollo outbound engagement with Heap product analytics in minutes. Close the loop between sales motion and user activation without custom integration work.