Stop manually exporting CSVs of product usage data to update CRM records. Redbird AI syncs behavioral insights from Amplitude directly into Salesforce, so sales and CS teams see engagement metrics, feature adoption, and churn signals alongside every account and opportunity.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Redbird calculates engagement scores from Amplitude behavioral data and writes them to custom fields on Salesforce accounts. Sales reps see real-time product usage health without opening another tool. Account scores update daily based on active users, feature adoption, and session frequency.
When deals reach specific pipeline stages, Redbird pulls feature adoption metrics from Amplitude for the accounts involved. CS and sales teams understand which capabilities prospects are actually using during trials. Opportunity records show exact feature engagement breakdowns for renewal or upsell conversations.
Redbird monitors Amplitude retention cohorts and triggers Salesforce tasks when accounts show declining usage patterns. Account executives receive automated alerts with specific engagement metrics and affected user counts. Teams can intervene on churn risk before renewal conversations start.
Redbird syncs account attributes like industry vertical, contract tier, and customer lifecycle stage into Amplitude as user properties. Product teams can analyze feature usage patterns by enterprise vs SMB accounts or compare retention across different verticals. Behavioral segmentation becomes aligned with commercial data.
Redbird pulls opportunity pipeline snapshots from Salesforce and joins them with Amplitude engagement data by account. Automated reports show which deals have strong product usage signals versus low engagement. Revenue leaders see product-led growth metrics alongside traditional sales KPIs in one view.
When opportunities close in Salesforce, Redbird sends account identifiers and contract details to Amplitude as user properties. Product teams can filter analytics to show only paying customers or compare trial vs paid user behavior. Behavioral data becomes instantly segmentable by commercial status and deal size.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Salesforce with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amplitude's behavioral event schemas and Salesforce's account-opportunity data model, so you can connect product analytics to revenue operations without custom code.
Redbird maps Amplitude event properties, user IDs, and cohort definitions to Salesforce account records, contacts, and custom objects automatically. The platform recognizes retention metrics, conversion funnels, and experiment results in Amplitude, then translates them into CRM fields sales teams actually use. You can sync aggregate engagement data to accounts, individual user behavior to contacts, or trial metrics to opportunities without writing transformation logic or managing API schemas.
faster than building custom sync scripts between Amplitude and Salesforce APIs
Redbird can pull from Amplitude and Salesforce simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Salesforce.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Salesforce, or from Salesforce back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from behavioral events in Amplitude or CRM changes in Salesforce, then execute actions across both platforms.
Fires when a user qualifies for a specific retention segment based on behavioral criteria.
Triggers when account-level usage of a specific feature exceeds defined adoption metrics.
Fires when calculated engagement score for an account increases or decreases beyond set thresholds.
Build new Amplitude cohort based on combined CRM attributes and behavioral patterns.
Write Salesforce account data into Amplitude user properties for segmentation and analysis.
Send CRM milestone events back to Amplitude as behavioral tracking points.
Fires when a deal moves between pipeline stages like qualification, negotiation, or closed-won.
Triggers when customer accounts enter predefined renewal timeframes based on contract dates.
Fires when sales team adds new prospect records that should be tracked in product analytics.
Write engagement metrics, feature usage data, or cohort membership to Salesforce account records.
Generate follow-up tasks for reps based on product engagement signals or churn risk indicators.
Sync Amplitude behavioral segments into Salesforce campaigns for targeted outreach coordination.
Sync Amplitude and Salesforce in minutes. Give your revenue teams real-time product engagement data without building another integration.