Connect Amplitude and
Dynamics 365 with AI

Sync product analytics data from Amplitude directly into Dynamics 365 customer and account records. Stop exporting CSVs, wrestling with APIs, or letting product teams and sales teams operate on different data. Redbird AI keeps behavioral insights flowing into your ERP and CRM automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync product engagement scores to Dynamics 365 account records for upsell targeting

Track feature adoption, usage frequency, and engagement metrics in Amplitude, then automatically update custom fields in Dynamics 365 accounts. Sales and customer success teams see real-time product health scores without switching tools.

Enrich Dynamics 365 leads with behavioral cohort membership from Amplitude

When users enter high-intent behavioral cohorts in Amplitude—like power users or trial converters—tag corresponding leads in Dynamics 365. Marketing and sales prioritize outreach based on actual product engagement, not just firmographics.

Alert account managers when customer product usage drops below retention thresholds

Monitor retention metrics and engagement trends in Amplitude. When accounts cross churn risk thresholds, create tasks or send alerts in Dynamics 365 for immediate customer success intervention.

Push Dynamics 365 customer attributes into Amplitude for segmented product analysis

Send account tier, industry vertical, contract value, and renewal dates from Dynamics 365 to Amplitude as user properties. Product teams analyze feature usage by customer segment without manual data joins.

Automate weekly product usage reports for enterprise accounts in Dynamics 365

Pull engagement metrics, feature adoption rates, and session data from Amplitude for key accounts. Attach formatted reports to Dynamics 365 account records so CSMs have usage summaries ready for QBRs.

Create Dynamics 365 opportunities when trial users hit product-qualified lead criteria

Track trial user behavior in Amplitude against your PQL scoring model. When users complete activation milestones or reach usage thresholds, automatically generate qualified opportunities in Dynamics 365 for sales follow-up.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Dynamics 365 with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amplitude's event taxonomy and user properties alongside Dynamics 365's account, contact, and opportunity schemas—mapping behavioral data to business records without custom code.

AI that speaks both product analytics and enterprise ERP

Redbird interprets Amplitude's event streams, cohort definitions, and computed user properties, then maps them to Dynamics 365's data model—accounts, contacts, opportunities, custom entities, and fields. The AI handles schema transformations, recognizes which behavioral metrics belong on which entity types, and maintains referential integrity across systems. Whether you're syncing engagement scores to accounts or pushing customer attributes to Amplitude for segmentation, Redbird orchestrates the flow without middleware or engineering sprints.

Event-to-record mapping
Cohort membership sync
Custom field updates
Bi-directional enrichment
10×

faster than building product-to-ERP syncs with custom scripts and scheduled exports

No ETL pipelines, API wrappers, or data engineering backlog required

Auto-generated reports

Redbird can pull from Amplitude and Dynamics 365 simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Dynamics 365.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Dynamics 365, or from Dynamics 365 back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any product behavior event in Amplitude or business record change in Dynamics 365.

Amplitude
Triggers & Actions
Trigger

User enters behavioral cohort

Fires when a user qualifies for a retention, engagement, or conversion cohort based on your criteria.

Trigger

Engagement score crosses threshold

Triggers when computed user engagement metrics exceed or fall below defined levels.

Trigger

Feature adoption milestone reached

Activates when users complete key feature workflows or reach adoption checkpoints.

Action

Update user properties

Set or modify custom user properties in Amplitude for segmentation and analysis.

Action

Create event annotation

Add annotations to charts marking campaigns, releases, or business events for context.

Action

Add users to cohort

Programmatically assign users to behavioral cohorts based on external data or business logic.

Dynamics 365
Triggers & Actions
Trigger

Account record updated

Fires when account fields change, such as tier upgrades, renewal dates, or health scores.

Trigger

New opportunity created

Triggers when sales opportunities are opened, capturing upsell or expansion deal activity.

Trigger

Contact status changes

Activates when contact lifecycle stages shift, such as lead qualification or customer onboarding.

Action

Update account custom fields

Write engagement metrics, product usage scores, or behavioral flags to account records.

Action

Create task for owner

Generate follow-up tasks for account managers or CSMs based on product usage triggers.

Action

Add note to account timeline

Append product activity summaries or engagement alerts to the account activity feed.

Amplitude
+
Dynamics 365

Ready to connect your stack?

Stop letting product insights live in Amplitude while your revenue teams work in Dynamics 365. Redbird AI closes the loop between what users do and how your business responds.

Get started → Book a demo