Connect Amazon Seller Central and
Power BI with AI

Automate your Amazon marketplace reporting and analytics without manual data exports. Redbird AI syncs sales data, inventory levels, advertising metrics, and account performance from Seller Central directly into Power BI dashboards—keeping your team focused on growth, not spreadsheets.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync daily sales and order data into Power BI datasets

Push Amazon sales transactions, order details, and fulfillment status into Power BI automatically. Build real-time revenue dashboards that update without manual CSV downloads. Track sales velocity, SKU performance, and customer geography across your entire catalog.

Stream advertising performance metrics into consolidated marketing dashboards

Connect Sponsored Products, Brands, and Display campaign data from Seller Central to Power BI reporting models. Combine Amazon ad spend, ACOS, impressions, and conversions with other marketing channels. Calculate true marketplace profitability with unified attribution.

Build inventory health dashboards with real-time FBA and seller-fulfilled stock levels

Sync inventory quantities, aging reports, and restock recommendations from Amazon into Power BI. Visualize stock coverage by SKU, warehouse location, and fulfillment method. Identify slow-moving inventory and stockout risks before they impact sales.

Automate seller performance and account health monitoring

Track order defect rate, late shipment rate, customer feedback scores, and policy compliance metrics in real-time dashboards. Alert stakeholders when performance indicators approach thresholds. Maintain historical trends to demonstrate account health over time.

Enrich Amazon sales data with product catalog and margin information

Combine Seller Central transaction data with internal product hierarchies, COGS, and profitability models in Power BI. Calculate true unit economics including FBA fees, advertising costs, and referral fees. Build contribution margin reports by category, brand, and ASIN.

Archive historical marketplace data for long-term trend analysis

Pull Amazon's limited historical data windows into Power BI's extended storage. Build year-over-year sales comparisons, seasonal trend analysis, and multi-year growth reports. Preserve campaign performance data beyond Amazon's retention limits for strategic planning.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and Power BI with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amazon Seller Central's marketplace data structures and Power BI's semantic modeling requirements—no manual schema mapping or transformation scripts needed.

AI that maps Amazon marketplace schemas to Power BI data models automatically

Redbird reads Seller Central's order tables, inventory feeds, advertising reports, and settlement data, then structures them for Power BI's relational models. The platform recognizes ASINs, SKUs, fulfillment channels, campaign types, and marketplace-specific dimensions. It handles Amazon's nested transaction structures, fee breakdowns, and multi-currency settlements—transforming raw marketplace data into analysis-ready Power BI datasets. Date hierarchies, product taxonomies, and calculated measures are configured automatically.

Order & transaction normalization
FBA fee calculation tables
Advertising campaign hierarchies
Multi-marketplace consolidation
10×

faster than building custom API connectors and ETL pipelines for Amazon data

No Python scripts, AWS Lambda functions, or S3 staging buckets required

Auto-generated reports

Redbird can pull from Amazon Seller Central and Power BI simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Power BI.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into Power BI, or from Power BI back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation workflows from any event in Amazon Seller Central or action in Power BI—Redbird connects both systems bidirectionally.

Amazon Seller Central
Triggers & Actions
Trigger

New order placed

Trigger when a customer completes a purchase on Amazon marketplace.

Trigger

Inventory level drops below threshold

Detect when available stock for an ASIN reaches reorder point.

Trigger

Account health metric changes

Monitor when order defect rate, late shipment rate, or other performance indicators update.

Action

Pull sales report data

Extract transaction-level sales data for specified date range and marketplace.

Action

Fetch advertising campaign metrics

Retrieve Sponsored Products, Brands, or Display campaign performance data.

Action

Query inventory snapshot

Get current FBA and seller-fulfilled inventory quantities across all fulfillment centers.

Power BI
Triggers & Actions
Trigger

Dataset refresh completed

Trigger when Power BI finishes updating a dataset from scheduled or manual refresh.

Trigger

Data alert threshold breached

Detect when KPI values in reports cross defined alerting thresholds.

Trigger

Report accessed by user

Monitor when specific dashboards or reports are viewed by team members.

Action

Update dataset with new rows

Push incremental Amazon data into existing Power BI tables via streaming or import.

Action

Refresh specific dataset

Trigger on-demand refresh of Power BI dataset containing Amazon marketplace data.

Action

Create calculated table

Generate new Power BI tables from transformed Amazon data with DAX expressions.

Amazon Seller Central
+
Power BI

Ready to connect your stack?

Stop exporting Amazon reports manually. Connect Seller Central to Power BI with Redbird AI and automate your marketplace analytics end-to-end.

Get started → Book a demo