Redbird AI syncs your Amazon sales, inventory, and advertising data directly into Looker for real-time dashboards and governed metrics. Stop exporting CSV files, wrestling with SP-API schemas, or maintaining brittle ETL scripts to get Amazon data into your warehouse.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically extract order-level data, fulfillment status, and transaction details from Seller Central and load it into your warehouse. Redbird maps Amazon's nested API responses to your LookML dimensions and measures, ensuring consistent sales metrics across all dashboards.
Stream FBA and FBM inventory quantities, aged inventory alerts, and restock recommendations into Looker. Teams can explore inventory health by SKU, fulfillment center, or product category without manual spreadsheet merges.
Pull Sponsored Products, Brands, and Display campaign data from Amazon Ads into Looker alongside organic sales. Redbird normalizes advertising metrics to match your LookML semantic layer, enabling apples-to-apples comparison across marketing channels.
Monitor order defect rate, late shipment rate, and policy violations from Seller Central. When thresholds are breached, Redbird triggers alerts in Looker dashboards and sends notifications to operations teams before account suspensions occur.
Sync return requests, refund amounts, and return reasons from Amazon into your data warehouse. Looker explores can then join this data with customer cohorts, product categories, and support tickets to surface patterns driving negative margins.
Continuously capture seller metrics, buybox percentages, and competitive pricing snapshots from Amazon. Redbird maintains full historical context in your warehouse, enabling Looker to power year-over-year comparisons and seasonal forecasting models that Amazon's native reporting can't support.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Seller Central's SP-API schema and Looker's LookML semantic layer, so your Amazon marketplace data flows into governed analytics models without custom code.
Amazon's SP-API returns deeply nested JSON for orders, inventory, and advertising—product variations, fulfillment nodes, fee breakdowns, and campaign hierarchies that don't map cleanly to tables. Redbird's AI automatically flattens these structures, joins related entities, and aligns them with your existing LookML dimensions and measures. When you add new explores or refine metric definitions in Looker, Redbird adapts the data pipeline to maintain consistency across your entire semantic layer.
faster than building custom SP-API connectors and ETL for Amazon data
Redbird can pull from Amazon Seller Central and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Looker.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Looker, or from Looker back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Amazon Seller Central or Looker—new orders, inventory alerts, dashboard refreshes, or metric threshold breaches.
Fires when a customer completes a purchase on Amazon for products in your catalog.
Triggers when available FBA or FBM stock drops below your defined restock point for any SKU.
Detects updates to order defect rate, late shipment rate, or policy compliance scores in Seller Central.
Modify titles, bullet points, descriptions, or backend keywords for existing ASINs in your catalog.
Change list prices or business pricing tiers based on competitor data or margin rules.
Generate inbound shipment requests with SKU quantities and destination fulfillment centers.
Fires when a Looker Look or dashboard finishes its automated data refresh cycle.
Triggers when any measure in a Looker explore exceeds or falls below a defined boundary value.
Detects when a customer or internal user views an embedded Looker dashboard for the first time.
Programmatically modify metric definitions, joins, or dimension groups in your Looker project repository.
Deliver formatted Looks or dashboard PDFs to email recipients or Slack channels on a recurring cadence.
Push filtered explore results or aggregated metrics into BigQuery, Snowflake, or Redshift tables for downstream use.
See how Redbird syncs Amazon Seller Central and Looker in minutes. Stop maintaining custom SP-API scripts and start exploring Amazon marketplace data in your governed semantic layer.