Automatically sync your Amazon sales performance, product metrics, and customer behavior into Heap's behavioral analytics. Stop manually exporting CSVs and stitching together e-commerce data with user interaction patterns—let Redbird AI handle the entire flow.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send product detail page views, add-to-cart events, and completed purchases from Amazon Seller Central into Heap as custom events. Analyze the full customer journey from first impression to conversion, connecting marketplace behavior with on-site interactions for complete funnel visibility.
Add Amazon purchase history, order value, product categories, and review sentiment to Heap user profiles automatically. Segment customers based on their Amazon buying patterns and create targeted cohorts that combine marketplace transactions with product usage behavior.
Stream inventory level changes and velocity metrics from Amazon Seller Central into Heap as timestamped events. Correlate product stock-outs or high-velocity SKUs with user behavior patterns to identify which product experiences drive the most Amazon conversions.
Monitor user behavior patterns in Heap and cross-reference with Amazon listing health, suppressed ASINs, or low conversion rates. Automatically notify teams when friction points in digital experiences align with declining Amazon performance metrics so they can diagnose root causes faster.
Push high-intent user segments identified through Heap behavioral analysis back into Amazon Seller Central as audience data. Use product interaction patterns and engagement signals to refine Amazon Sponsored Product targeting and improve advertising ROI based on actual user behavior.
Build unified dashboards that merge Amazon order volume, revenue, and ASIN performance with Heap interaction data like click-through rates and session depth. Automatically update reports daily so product and growth teams see how marketplace results connect to digital product engagement without manual data pulls.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands Amazon Seller Central's marketplace schemas and Heap's event taxonomy, translating between e-commerce metrics and behavioral analytics without custom mapping.
Redbird automatically maps Amazon's product catalogs, order line items, FBA inventory states, and seller metrics to Heap's auto-captured events and user properties. The platform understands ASIN hierarchies, variant relationships, fulfillment statuses, and how to normalize marketplace transaction data into Heap's event schema. You get intelligent field matching between Amazon's SKU-level data and Heap's user-centric behavioral model—no manual CSV transformations or schema coordination required.
Faster than exporting Amazon reports and uploading to Heap manually
Redbird can pull from Amazon Seller Central and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Heap, or from Heap back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amazon Seller Central or Heap—from order placement to product interaction patterns.
Fires when a customer completes a purchase for one of your Amazon listings.
Triggers when SKU quantity falls below a specified amount or goes out of stock.
Activates when a new customer review is posted for any of your ASINs.
Modify title, description, bullet points, or backend search terms for an ASIN.
Set or increment FBA or merchant-fulfilled inventory levels for specific SKUs.
Update the list price or sale price for products across your catalog.
Fires when a defined goal like signup, purchase, or activation is reached in your product.
Triggers when a user enters or exits a behavioral cohort based on interaction patterns.
Activates when users abandon a specific step in a defined conversion funnel.
Log a new event type in Heap with custom properties tied to user sessions.
Add or modify attributes on user profiles such as account type, plan, or custom fields.
Programmatically assign users to behavioral cohorts for targeting or analysis.
Start syncing Amazon Seller Central with Heap in minutes. Redbird AI handles the schema mapping, data transformation, and ongoing automation so your team can focus on insights, not data pipelines.