Stop exporting seller reports to CSV and manually loading Amazon data into your warehouse. Redbird AI automatically syncs sales, inventory, advertising, and performance metrics from Seller Central into Azure Synapse — keeping your analytics platform current without custom ETL scripts.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture order-level transaction data, fulfillment status, and payment details from Seller Central and load them into Azure Synapse tables. Sales, operations, and finance teams work from a single source of truth updated hourly instead of waiting for end-of-day exports.
Push real-time inventory positions, sellable quantities, and reserved stock from Amazon into Synapse alongside velocity and turnover metrics. Supply chain and planning teams can run forecasting models on current data without manual reconciliation across systems.
Bring Sponsored Products, Brands, and Display campaign metrics from Seller Central into Azure Synapse to join with other marketing channels. Marketing ops teams can analyze Amazon ad spend, conversion rates, and ROAS alongside Google, Meta, and offline campaigns in one analytical environment.
Continuously capture account health scores, policy compliance events, customer feedback, and performance notifications into Synapse for long-term retention. Compliance and analytics teams maintain complete audit trails and can analyze seller rating trends without Seller Central's 90-day reporting limits.
Augment incoming Seller Central orders with dimensional attributes from Synapse — customer lifetime value segments, product categories, regional hierarchies, and margin data. BI teams can slice Amazon revenue by internal business dimensions that don't exist in the marketplace portal.
Monitor inventory velocity calculations and forecasting models running in Azure Synapse, then surface alerts when SKUs approach stockout risk. Operations teams receive proactive notifications with context from warehouse analytics rather than reacting to Amazon's low-stock warnings after the fact.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Seller Central and Azure Synapse with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Seller Central's API structure and Azure Synapse's schema design, so you don't need to map between marketplace reports and warehouse tables manually.
Redbird automatically interprets Seller Central's nested order structures, SKU hierarchies, and advertising report formats — then maps them to normalized Synapse tables with proper data types and relationships. Our AI handles Amazon's rate limits, multi-marketplace consolidation, and incremental updates while maintaining slowly changing dimensions for historical seller metrics. You describe what Amazon data you need in your warehouse; Redbird builds and maintains the pipeline with the right partitioning, indexing, and refresh cadence.
faster than building custom Seller Central ETL with Python scripts and Azure Data Factory
Redbird can pull from Amazon Seller Central and Azure Synapse simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or Azure Synapse.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Seller Central into Azure Synapse, or from Azure Synapse back into Amazon Seller Central. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Amazon Seller Central or Azure Synapse — orders placed, inventory changes, query completions, or data quality checks.
Fires when a customer completes a purchase on Amazon for any of your SKUs.
Triggers when sellable quantity updates for a product across fulfillment centers.
Activates when policy compliance, order defect rate, or late shipment rate changes.
Retrieve transaction-level sales data for a specified date range or settlement period.
Pull performance data for Sponsored Products, Brands, or Display campaigns by date.
Check current shipment and delivery status for specific orders or time windows.
Fires when a scheduled or on-demand analytical query finishes execution in Synapse.
Triggers when validation rules detect anomalies, nulls, or threshold breaches in warehouse tables.
Activates when an ETL pipeline completes successfully or encounters errors during execution.
Insert or upsert rows into dedicated SQL pool or serverless tables with schema validation.
Run SQL or Spark queries against warehouse data and return results or trigger downstream actions.
Modify product hierarchies, customer attributes, or other slowly changing dimensions with versioning.
See how Redbird AI syncs Amazon Seller Central data into Azure Synapse automatically — no custom ETL scripts, no manual exports, no data engineering backlog.