Connect TikTok Ads and
Wurl with AI

Redbird AI syncs TikTok Ads campaign data with Wurl's CTV platform automatically. Stop manually tracking which social audiences convert on streaming, or exporting performance data to inform cross-platform strategies. Let AI handle the integration between social video advertising and connected TV distribution.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push TikTok campaign audiences to Wurl for CTV retargeting segments

Automatically sync high-engagement TikTok audience segments into Wurl's ad platform. Build CTV retargeting campaigns based on social video interaction data. Close the loop between short-form social and long-form streaming advertising.

Generate cross-platform performance reports combining TikTok and CTV metrics

Pull TikTok Ads campaign data alongside Wurl streaming performance into unified dashboards. Track how social video campaigns drive CTV viewership and vice versa. Surface insights about audience overlap and content affinity across platforms.

Alert media teams when TikTok content drives CTV channel subscriptions

Monitor when TikTok video campaigns correlate with spikes in Wurl channel sign-ups or viewership. Automatically flag high-performing creative formats and messaging for replication. Enable rapid response to viral social moments with CTV inventory adjustments.

Sync Wurl audience insights back to TikTok for improved targeting

Feed CTV viewer demographic and behavior data from Wurl into TikTok Ads audience creation. Refine social video targeting based on streaming content preferences and watch patterns. Optimize TikTok creative strategy using connected TV performance signals.

Automate competitive analysis comparing TikTok engagement to CTV ad performance

Track how TikTok campaign creative performs relative to similar messaging in Wurl CTV placements. Identify which content themes resonate on mobile versus television screens. Generate recommendations for format-specific creative optimization.

Enrich TikTok campaign data with Wurl streaming context and viewer behavior

Append CTV viewership patterns and streaming platform preferences to TikTok audience profiles. Understand which social audiences are heavy streaming consumers versus cord-cutters. Build more nuanced cross-platform media strategies with combined behavioral data.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize TikTok Ads and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both TikTok's social video advertising structure and Wurl's CTV distribution architecture, mapping campaign performance to streaming outcomes without custom development.

AI that understands social video and CTV advertising schemas

Redbird's AI natively parses TikTok campaign hierarchies, creative formats, audience segments, and engagement metrics. It maps these to Wurl's channel distribution data, ad pod performance, fill rates, and viewer demographics. The system recognizes relationships between social engagement signals and streaming viewership patterns, automatically joining datasets across platform-specific identifiers. No need to manually reconcile TikTok's short-form video metrics with Wurl's CTV advertising taxonomy.

TikTok campaign & creative hierarchies
Wurl channel & ad pod structures
Cross-platform audience matching
Social-to-streaming attribution
10×

faster cross-platform reporting vs CSV exports and manual joins

No data warehousing, API maintenance, or custom ETL pipelines required

Auto-generated reports

Redbird can pull from TikTok Ads and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either TikTok Ads or Wurl.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from TikTok Ads into Wurl, or from Wurl back into TikTok Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any TikTok Ads campaign event or Wurl distribution activity, then automate actions across your entire media tech stack.

TikTok Ads
Triggers & Actions
Trigger

Campaign performance threshold met

Trigger when TikTok campaign reaches specific view rate, engagement rate, or conversion benchmarks.

Trigger

New high-engagement audience segment identified

Fire when TikTok identifies audience cohorts with above-average interaction or watch-through rates.

Trigger

Video creative performance changes detected

Activate when specific TikTok video ads show significant performance shifts up or down.

Action

Pause or adjust campaign budgets

Automatically modify TikTok campaign spending based on cross-platform performance signals from Wurl.

Action

Create new audience segment

Build TikTok custom audiences using demographic or behavioral data enriched from Wurl viewership.

Action

Update creative tags and metadata

Append TikTok ad creative with performance classifications based on CTV conversion outcomes.

Wurl
Triggers & Actions
Trigger

CTV channel viewership spike detected

Trigger when Wurl channels experience unusual increases in viewer sessions or watch time.

Trigger

Ad fill rate drops below threshold

Fire when Wurl inventory monetization falls below target levels across streaming platforms.

Trigger

New audience demographic pattern identified

Activate when Wurl detects emerging viewer segments or shifting demographic composition.

Action

Adjust ad pod configurations

Modify Wurl ad insertion settings based on TikTok campaign performance and audience insights.

Action

Update channel distribution settings

Change Wurl content delivery parameters to align with social video campaign targeting strategies.

Action

Tag content with social performance metadata

Append Wurl streaming content records with corresponding TikTok engagement and virality metrics.

TikTok Ads
+
Wurl

Ready to connect your stack?

Redbird AI bridges TikTok Ads and Wurl so your media team can make cross-platform decisions with real-time data. Start automating social video and CTV integration today.

Get started → Book a demo