Automate streaming TV campaign reporting between your DSP and FAST platform. Stop manually exporting Tubi viewership data and reconciling it with Trade Desk campaign performance. Let Redbird sync audience insights, ad delivery metrics, and CTV attribution across both systems in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Tubi captures new viewer demographics and engagement patterns, automatically create or update corresponding audience segments in The Trade Desk. Enable programmatic retargeting based on actual streaming behavior without manual audience list uploads.
Stream real-time campaign performance metrics from The Trade Desk into Tubi's analytics layer. Correlate programmatic bid rates, win rates, and delivery metrics with Tubi's content performance data to optimize inventory allocation.
Automatically compile cross-platform CTV reports that merge Trade Desk campaign metrics with Tubi viewership data. Surface completion rates, frequency caps, and audience overlap across your FAST and programmatic channels in a single view.
Monitor video completion rates and engagement metrics across both platforms. Trigger notifications when Tubi-specific performance deviates significantly from Trade Desk campaign averages, enabling rapid creative or targeting adjustments.
Automatically capture and warehouse Trade Desk campaign IDs, creative versions, and bidding strategies with corresponding Tubi impression and viewership events. Build a complete audit trail for CTV attribution and incrementality analysis.
Monitor Tubi's real-time inventory signals and viewer engagement patterns, then automatically update Trade Desk bid modifiers and pacing rules. Optimize programmatic spend allocation when Tubi shows high viewer engagement or premium inventory availability.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize The Trade Desk and Tubi with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands the full schema of Trade Desk campaign structures and Tubi's streaming analytics, so you can automate CTV workflows without writing custom API integrations.
Redbird maps Trade Desk entities like campaigns, ad groups, line items, and universal pixel events to Tubi's content IDs, viewership sessions, completion events, and audience demographics. The platform automatically reconciles Trade Desk's programmatic impression data with Tubi's streaming delivery logs, even when identifiers and timestamps don't perfectly align. You can query campaign performance across both systems in natural language and get structured data back instantly.
faster than building custom sync scripts between Trade Desk API and Tubi analytics exports
Redbird can pull from The Trade Desk and Tubi simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either The Trade Desk or Tubi.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from The Trade Desk into Tubi, or from Tubi back into The Trade Desk. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in The Trade Desk or streaming activity in Tubi, then take action across your entire ad tech stack.
Fires when a Trade Desk campaign is pacing significantly ahead or behind target spend or impression goals.
Triggers when Trade Desk records a completed CTV ad impression, including placement and audience segment details.
Activates when a specific audience segment's CTR, completion rate, or CPM crosses defined performance benchmarks.
Add new first-party audience segments to Trade Desk or update existing segment membership based on external data.
Modify Trade Desk campaign budgets, bid amounts, or bidding strategies programmatically based on performance signals.
Extract detailed Trade Desk campaign metrics including reach, frequency, impressions, spend, and conversion data for specified date ranges.
Fires when a Tubi content piece reaches specific viewership thresholds or engagement milestones.
Triggers when a viewer completes an entire ad pod on Tubi, capturing completion rate and drop-off data.
Activates when Tubi detects significant changes in viewer demographics or geographic distribution for specific content.
Pull detailed Tubi viewer session data including watch time, completion percentage, device type, and geographic location.
Get Tubi ad slot performance data including fill rates, eCPM, and advertiser demand by content category or daypart.
Retrieve Tubi viewer engagement metrics, retention curves, and content affinity data for specific audience cohorts or time periods.
Sync The Trade Desk with Tubi and automate your CTV campaign workflows. Stop wrestling with API docs and start shipping data pipelines in minutes, not weeks.