Connect Synthesio and
Tableau with AI

Automate the flow of social intelligence from Synthesio into Tableau dashboards. Stop manually exporting sentiment data, brand mention CSVs, and trend reports. Let Redbird sync your social listening insights directly into visual analytics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily brand sentiment metrics to executive dashboard tables

Automatically push aggregated sentiment scores, emotion breakdowns, and volume metrics from Synthesio into Tableau data sources. Redbird structures the data by brand, region, and time period so dashboards refresh with clean, consistent metrics every morning.

Stream real-time social crisis alerts into monitoring dashboards

When Synthesio detects sentiment spikes or negative mention surges, Redbird immediately pushes alert records into Tableau extracts. Your crisis monitoring dashboards update in real-time with threat scores, affected markets, and top triggering posts.

Build competitive share of voice reports from multi-brand tracking

Pull share of voice percentages, competitor mention volumes, and positioning data from Synthesio queries into Tableau datasets. Redbird normalizes competitor names and categories across months, making trend analysis and market comparison seamless.

Enrich social data with CRM segments before visualization

Before pushing Synthesio audience insights to Tableau, Redbird enriches profiles with customer segment classifications, purchase history flags, and loyalty tier mappings. Your social intelligence dashboards now layer business context onto consumer conversations.

Archive historical trend snapshots for longitudinal cultural analysis

Capture weekly snapshots of cultural trend scores, emerging topic clusters, and demographic breakdowns from Synthesio. Redbird structures these time-series archives in Tableau-optimized formats, enabling analysts to track consumer behavior evolution across quarters and years.

Automate campaign performance rollups from social listening queries

After campaigns launch, Redbird pulls campaign-tagged mentions, engagement metrics, and sentiment shifts from Synthesio into Tableau campaign performance tables. Marketing teams see social impact alongside media spend and conversion data without switching tools.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Synthesio and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Synthesio's social intelligence schemas and Tableau's data source requirements, so your insights flow into visualizations without transformation work.

AI that speaks both social listening and visual analytics

Redbird maps Synthesio's nested sentiment objects, multi-language mention arrays, and topic cluster hierarchies into Tableau's flat extract structures and live connection formats. It handles time zone normalization across global markets, deduplicates cross-platform mentions, resolves brand entity variations, and structures demographic breakdowns into dimension tables. Your analysts get clean, dashboard-ready social data without writing ETL scripts or flattening JSON exports.

Sentiment time-series normalization
Topic taxonomy flattening
Multi-market time zone handling
Entity resolution across mentions
10×

faster than exporting Synthesio CSVs and reshaping data for Tableau extracts

No manual downloads, Python scripts, or data prep flows required

Auto-generated reports

Redbird can pull from Synthesio and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Synthesio or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Synthesio into Tableau, or from Tableau back into Synthesio. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation from any social listening event in Synthesio or dashboard refresh in Tableau.

Synthesio
Triggers & Actions
Trigger

Sentiment threshold crossed

Fires when brand sentiment score drops below or rises above configured levels in tracked queries.

Trigger

New cultural trend detected

Triggers when Synthesio's AI surfaces emerging consumer behaviors or cultural shifts in monitored markets.

Trigger

Competitor mention spike

Activates when competitor share of voice changes significantly or unexpected mention volume occurs.

Action

Pull query results by date range

Extract mention volumes, sentiment distributions, and demographic breakdowns for specified time periods.

Action

Retrieve top themes and topics

Fetch ranked topic clusters, keyword associations, and thematic category scores from social conversations.

Action

Export audience profile segments

Pull demographic, psychographic, and interest-based audience composition data from consumer insight analyses.

Tableau
Triggers & Actions
Trigger

Dashboard view threshold reached

Fires when a published Tableau dashboard reaches specified view counts or user engagement levels.

Trigger

Data extract refresh completed

Triggers after scheduled or manual extract refreshes finish, confirming data sources are current.

Trigger

Filter selection changed

Activates when users apply specific filters or parameter values in interactive dashboards.

Action

Update data source extract

Push new rows or replace extract contents with fresh social listening metrics and dimensions.

Action

Append to live connection table

Add records to database tables backing Tableau live connections for real-time dashboard updates.

Action

Refresh workbook calculations

Trigger recalculation of workbook-level metrics and aggregations after data source updates.

Synthesio
+
Tableau

Ready to connect your stack?

Connect Synthesio and Tableau with Redbird to transform social intelligence into visual insights automatically. Stop wrestling with exports and start analyzing consumer conversations in context.

Get started → Book a demo