Sync CTV audience data, ad performance metrics, and content distribution analytics between your data warehouse and streaming platform. Stop manually exporting Wurl viewership reports or building custom ETL pipelines to track connected TV monetization.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull CTV ad performance data from Wurl into Snowflake as it's generated. Keep impression counts, completion rates, and fill rates updated in your warehouse without manual exports. Enable downstream BI tools to query live streaming ad metrics alongside other revenue data.
Send refined audience segments and viewing behavior cohorts from Snowflake into Wurl's ad targeting system. Activate first-party data and ML predictions for connected TV ad personalization. Close the loop between your data science models and CTV monetization.
Build comprehensive streaming analytics reports by joining Wurl distribution metrics with attribution, subscription, and marketing data in Snowflake. Automatically update executive dashboards with unified CTV performance across all channels. Eliminate manual reconciliation between advertising and content platforms.
Monitor live CTV ad fill rates from Wurl against historical benchmarks and forecasts stored in Snowflake. Trigger alerts when monetization metrics deviate from expected performance. Enable immediate action on inventory optimization without waiting for daily reports.
Augment streaming audience metrics from Wurl with customer profiles, subscription tiers, and demographic data centralized in Snowflake. Create enriched datasets that connect CTV viewing behavior to known customer attributes. Power more sophisticated content and monetization strategies with complete viewer context.
Automatically capture and store Wurl platform delivery logs, content metadata, and distribution events in Snowflake. Maintain a complete historical record of streaming operations beyond Wurl's retention window. Enable year-over-year trend analysis and regulatory compliance for media operations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Snowflake and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Snowflake's warehouse schemas and Wurl's CTV advertising and distribution data structures, so you can automate complex streaming analytics workflows without custom code.
Redbird maps Wurl's ad impression events, content distribution metrics, and platform delivery data to Snowflake tables automatically. It understands how to join CTV audience reach with subscriber databases, normalize ad performance across multiple streaming services, and handle time-series aggregations for viewership trends. The AI recognizes when to use Snowflake's JSON functions for nested Wurl payloads and maintains proper grain for fact tables tracking impressions, starts, and completions.
faster than building custom ETL between Wurl APIs and Snowflake
Redbird can pull from Snowflake and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Snowflake or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Snowflake into Wurl, or from Wurl back into Snowflake. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Snowflake or Wurl—new ad campaigns, updated viewership data, or changes to streaming content catalogs.
Trigger when audience segments, content metadata, or forecast data is added to Snowflake tables.
Monitor when scheduled SQL queries return different results, like updated ad performance benchmarks.
Detect when metrics like impression discrepancies or audience counts exceed defined thresholds.
Insert or update Snowflake tables with CTV performance data, audience metrics, or enriched viewership records.
Run Snowflake procedures that aggregate streaming data, refresh materialized views, or recalculate KPIs.
Capture point-in-time snapshots of CTV performance tables for historical comparison and trend analysis.
Trigger when CTV advertising campaigns go live in Wurl's platform across streaming services.
Fire when streaming content is delivered to new platforms or viewership milestones are reached.
Detect when monetization metrics shift, indicating inventory optimization opportunities or issues.
Modify CTV ad targeting rules in Wurl based on segments and insights generated in Snowflake.
Update streaming content catalogs, episode information, and distribution rules in Wurl's system.
Modify CTV campaign budgets, scheduling, or platform targeting based on performance data from Snowflake.
Start automating between Snowflake and Wurl today. Sync CTV performance data, activate audience segments, and build unified streaming analytics without custom integration code.