Connect Snapchat Ads and
ZoomInfo with AI

Sync Snapchat Ads performance data with ZoomInfo account intelligence to close the loop between paid social and B2B sales. Stop manually matching ad engagement to target accounts, exporting campaign metrics to spreadsheets, or guessing which creative resonates with high-intent buyers.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Snapchat conversion events with ZoomInfo firmographic and intent data

When conversions fire from Snapchat campaigns, automatically match email addresses or domains to ZoomInfo records and append company size, industry, technographics, and intent signals. Route high-fit conversions to sales while filtering out unqualified leads before they hit your CRM.

Build Snapchat custom audiences from ZoomInfo intent surge and buying signals

Trigger audience uploads to Snapchat whenever ZoomInfo detects intent spikes or engagement from target accounts. Automatically create lookalike audiences based on companies showing active buying behavior, ensuring your Snap campaigns reach decision-makers at in-market accounts.

Alert sales when target accounts engage with Snapchat campaigns

Monitor Snapchat ad engagement and match viewers to ZoomInfo account lists in real-time. When contacts from priority accounts view video ads or swipe up on Stories, instantly notify account owners with context about the creative and campaign that drove engagement.

Sync Snapchat campaign performance to ZoomInfo account profiles for attribution

Append Snapchat ad interaction data—impressions, video views, swipe-ups—directly to ZoomInfo company records. Give sales teams visibility into which accounts have been exposed to paid social campaigns and which creative formats drove the most engagement by segment.

Automate audience suppression lists from ZoomInfo customer and exclusion segments

Sync customer lists, competitor employees, and non-target segments from ZoomInfo to Snapchat as suppression audiences. Prevent wasted spend on existing customers or out-of-market contacts while keeping suppression lists updated as ZoomInfo data refreshes.

Report on Snapchat ad performance segmented by ZoomInfo firmographic attributes

Merge Snapchat campaign metrics with ZoomInfo company data to analyze performance by industry, revenue band, employee count, and technographic profile. Identify which segments convert best from Snap campaigns and optimize targeting and creative strategy accordingly.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Snapchat Ads and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Snapchat's event schemas and ZoomInfo's contact and company data models, connecting ad engagement to account intelligence without custom code.

AI that speaks Snapchat pixel events and ZoomInfo enrichment APIs

Redbird maps Snapchat conversion events, campaign breakdowns, and audience segments to ZoomInfo's contact records, company profiles, intent topics, and scoops. Our AI handles schema differences between Snapchat's advertising identifiers and ZoomInfo's B2B data structure—matching emails, domains, and company names across systems. It automatically resolves person-to-account relationships, deduplicates records, and maintains data hygiene as both platforms update.

Snapchat pixel & CAPI events
ZoomInfo contact & company matching
Intent signal mapping
Account-based attribution
10×

faster than exporting Snapchat CSVs and manually matching to ZoomInfo lookups

No custom API development, middleware configuration, or manual data matching spreadsheets required

Auto-generated reports

Redbird can pull from Snapchat Ads and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Snapchat Ads or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Snapchat Ads into ZoomInfo, or from ZoomInfo back into Snapchat Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Snapchat Ads or ZoomInfo and automate what happens next across your entire stack.

Snapchat Ads
Triggers & Actions
Trigger

Conversion event fires

When a Snapchat pixel or Conversions API event is recorded for purchases, sign-ups, or custom conversions.

Trigger

Campaign spend threshold reached

When a Snapchat campaign crosses a specified spend amount or budget percentage.

Trigger

Video view completion milestone hit

When users watch 25%, 50%, 75%, or 100% of a Snapchat video ad.

Action

Create custom audience

Upload contact lists or matched emails to Snapchat as a custom audience for targeting or suppression.

Action

Update campaign budget or status

Adjust daily spend caps, lifetime budgets, or pause/activate campaigns based on external signals.

Action

Export campaign performance metrics

Pull aggregated or granular performance data for specific campaigns, ad sets, or creatives.

ZoomInfo
Triggers & Actions
Trigger

Intent surge detected

When ZoomInfo identifies a spike in buying intent signals for target accounts or topics.

Trigger

New contact added to saved search

When a contact matching your ZoomInfo search criteria is added or updated in the database.

Trigger

Scoop published for target account

When ZoomInfo publishes a new scoop about hiring, funding, expansion, or technology changes at a tracked company.

Action

Enrich contact or company record

Look up and append firmographic, technographic, contact details, or intent data for a given email or domain.

Action

Add contacts to account list

Insert contacts or companies into a ZoomInfo list for segmentation, ABM targeting, or exclusion.

Action

Export account list segment

Pull a filtered list of companies or contacts based on attributes, intent, or engagement criteria.

Snapchat Ads
+
ZoomInfo

Ready to connect your stack?

Start syncing Snapchat Ads with ZoomInfo to close the loop between paid social campaigns and B2B account intelligence. Build audiences from intent signals, enrich conversions with firmographics, and attribute ad engagement to target accounts automatically.

Get started → Book a demo