Sync social engagement data directly into your CRM, track campaign attribution automatically, and stop manually reconciling social leads with sales activity. Redbird AI connects Salesforce and Sprout Social so your revenue and marketing teams work from the same data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects engage repeatedly with your social content in Sprout Social, Redbird creates or updates lead records in Salesforce with engagement history, social handles, and campaign source. Sales teams see which social campaigns drove inbound interest without manual data entry.
Automatically append social presence data—follower counts, engagement rates, and recent activity—from Sprout Social into corresponding Salesforce account records. Account executives and marketing ops get a complete view of customer social footprint alongside CRM data.
When Salesforce opportunities above a certain value or stage interact with your brand on social (tracked in Sprout Social), trigger notifications to marketing and sales teams. Enables coordinated, high-touch engagement with strategic accounts in real time.
When opportunities close in Salesforce, push deal value and customer metadata to Sprout Social as custom tags or notes tied to originating campaigns. Marketing teams can prove social ROI and attribute revenue to specific content and campaigns.
Pull engagement metrics from Sprout Social and pipeline data from Salesforce into unified reports showing which social campaigns drive qualified leads and revenue. Leadership sees marketing performance tied directly to business outcomes, not just vanity metrics.
Automatically add contacts to Salesforce campaigns when they comment, share, or engage with specific social posts tracked in Sprout Social. Marketing ops maintains accurate campaign membership and nurture eligibility without manual list uploads.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Salesforce's customer and opportunity data model and Sprout Social's engagement and publishing structure—so you can connect revenue operations with social performance seamlessly.
Redbird's AI reads Salesforce schemas—Leads, Contacts, Accounts, Opportunities, Campaigns—and matches them intelligently with Sprout Social profiles, engagement events, and campaign tags. It handles identity resolution across social handles and email addresses, deduplicates records, and maintains field mappings as your CRM and social taxonomy evolve. No manual schema mapping or custom code required.
faster than building custom API integrations between Salesforce and Sprout Social
Redbird can pull from Salesforce and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce into Sprout Social, or from Sprout Social back into Salesforce. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Salesforce or Sprout Social—Redbird handles the rest across your entire stack.
Trigger workflows when deals move between pipeline stages or close.
React when new leads enter Salesforce from any source or campaign.
Monitor changes to account tier, industry, revenue, or custom fields.
Add new leads or append data to existing lead records in Salesforce.
Assign contacts as campaign members with specific statuses or responses.
Write social metrics or engagement scores into custom Salesforce account fields.
Trigger when a social profile hits a defined number of interactions or mentions.
React to direct messages or comments requiring response or follow-up.
Monitor when social campaigns exceed engagement, reach, or conversion benchmarks.
Apply tags or notes to social profiles in Sprout for segmentation and reporting.
Include accounts or keywords in Sprout Social monitoring streams automatically.
Record custom engagement events tied to CRM records for attribution tracking.
Stop manually bridging Salesforce and Sprout Social. Redbird AI syncs your CRM and social data automatically so marketing and sales work from one source of truth.