Redbird AI syncs retail scan data from SPINS directly into Salesforce accounts and opportunities. Stop manually downloading CSVs, reformatting market share reports, and copying sales metrics between systems. Keep your CRM enriched with real-time CPG performance data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull weekly retail sales metrics, velocity trends, and distribution scores from SPINS into corresponding retailer and brand accounts in Salesforce. Surface market share shifts and category growth directly in account records so sales teams see performance context without leaving the CRM.
Sync new product launches, distribution wins, and retailer partnerships from closed-won Salesforce opportunities into SPINS brand tracking. Ensure market research datasets reflect actual go-to-market activity and new SKU rollouts captured in your CRM.
Monitor SPINS retail scan data for declining market share, velocity drops, or out-of-stock trends at key retail accounts. Automatically create tasks or update opportunity fields in Salesforce when performance thresholds are breached, triggering proactive account reviews.
Merge Salesforce revenue forecasts with SPINS category growth rates, competitive positioning, and channel performance metrics. Build unified executive reports that connect internal sales targets to external market reality without manual data stitching.
Push Salesforce account structures, parent-child relationships, and territory assignments into SPINS datasets. Ensure retail scan data aggregations match how your sales org views accounts and rolls up performance reporting.
Track first 90-day velocity, distribution build, and market acceptance metrics from SPINS for newly launched SKUs. Append this performance data to the original Salesforce opportunities to close the loop between sales predictions and actual retail results.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Salesforce CRM structures and SPINS retail scan data schemas, so you can automate the flow between sales operations and market intelligence without custom ETL.
Redbird's AI recognizes Salesforce account hierarchies, opportunity stages, product objects, and custom fields alongside SPINS brand IDs, retailer banners, UPC-level scan data, and market baskets. It automatically matches retailer accounts between systems, aligns product catalogs with SPINS item masters, and maps custom Salesforce fields to the right SPINS metrics. No need to build lookup tables or maintain complex matching logic as accounts and SKUs evolve.
faster than exporting SPINS CSVs and uploading to Salesforce
Redbird can pull from Salesforce and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce into SPINS, or from SPINS back into Salesforce. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Salesforce record change or SPINS data update and take action across both platforms instantly.
Trigger when a deal moves to a new stage, like closed-won or contract signed.
Trigger when account ownership changes or territory assignments are updated.
Trigger when product launch dates, SKU codes, or distribution targets change.
Add new retailer accounts or update existing records with market performance data.
Append retail sales context, market share trends, or competitive insights to deals.
Assign follow-up tasks when retail performance metrics hit thresholds or anomalies appear.
Trigger when SPINS updates retail scan data for tracked brands, categories, or channels.
Trigger when a brand's category share drops or gains beyond defined percentage limits.
Trigger when SPINS identifies a new UPC or SKU appearing in scanned store data.
Refresh brand profiles with new product launches, distribution wins, or account expansions from Salesforce.
Apply Salesforce account classifications or territory tags to SPINS retailer records for aligned reporting.
Trigger SPINS to generate category or competitive analysis reports based on Salesforce opportunity criteria.
See how Redbird AI connects Salesforce and SPINS for CPG teams who need retail performance data inside their CRM without the manual work.