Sync audiences from Marketing Cloud journeys directly to Snapchat campaigns. Track Snapchat conversions in your customer profiles. Stop manually exporting CSVs, rebuilding audiences, and reconciling performance data across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build unified customer segments in Marketing Cloud based on journey behavior, purchase history, and engagement scores. Redbird syncs these audiences to Snapchat as custom audiences in real-time, keeping targeting fresh without manual exports or audience rebuilds.
Capture Snapchat ad clicks, swipe-ups, and conversions and append them to Marketing Cloud contact records. See which Snapchat campaigns influence email opens, SMS clicks, and purchase journeys for true cross-channel attribution.
Combine Snapchat ad metrics with Marketing Cloud customer segments, lifetime value, and journey stage data. Generate automated reports showing which audiences drive the highest ROAS and which creative resonates with high-value customers.
When customers unsubscribe, request exclusion, or enter cool-down periods in Marketing Cloud, automatically add them to Snapchat suppression lists. Maintain consistent opt-out preferences across paid and owned channels without manual list management.
Monitor Snapchat daily spend and compare it to Marketing Cloud journey performance targets and customer acquisition goals. Send Slack or email alerts when campaigns overspend relative to conversion targets or when cost-per-acquisition deviates from benchmarks.
Automatically capture Snapchat ad creative, targeting settings, and spend data tied to specific Marketing Cloud campaigns. Store historical records for brand compliance reviews, regulatory audits, and creative performance analysis across quarters.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketing Cloud's data extensions, journey builder events, and contact schemas alongside Snapchat's audience segments, conversion APIs, and campaign structures.
Redbird maps Marketing Cloud's sendable data extensions, contact attributes, and journey entry events to Snapchat's customer list formats and audience match requirements. It handles hashing for PII fields, manages incremental audience updates, and reconciles Snapchat's conversion pixel data with Marketing Cloud's engagement tracking. No need to write custom ETL scripts or manage field mapping spreadsheets — Redbird translates schemas intelligently.
faster than building custom API integrations between Marketing Cloud and Snapchat
Redbird can pull from Salesforce Marketing Cloud and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Snapchat Ads, or from Snapchat Ads back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Marketing Cloud journey event or Snapchat campaign change — Redbird handles the rest.
Fires when a contact enters a specific Marketing Cloud journey or journey stage.
Triggers when rows are added or modified in a sendable data extension.
Fires when a contact reaches a defined engagement score or behavioral threshold.
Add new contacts or append attributes to existing contact records in Marketing Cloud.
Insert or upsert contact records into a specific sendable or filterable data extension.
Fire an API event that starts a contact down a specific Marketing Cloud journey path.
Fires when a Snapchat ad set or campaign reaches a percentage of its daily or lifetime budget.
Triggers when a swipe-up, app install, or purchase conversion is tracked via Snapchat Pixel.
Fires when CTR, CPM, or conversion rate deviates significantly from historical campaign benchmarks.
Add or remove users from a Snapchat custom audience list based on email or mobile ad IDs.
Programmatically change daily spend caps or bid strategies for specific ad sets or campaigns.
Generate a new Snapchat lookalike audience seeded from an existing custom audience or conversion source.
Stop wrestling with audience exports and fragmented reporting. Sync Salesforce Marketing Cloud and Snapchat Ads automatically with Redbird AI.