Connect PostHog and
Shopify with AI

Automatically sync customer events with order data, enrich analytics with purchase context, and close the loop between product behavior and revenue. Stop manually exporting CSVs, cross-referencing user IDs, or rebuilding attribution reports from scratch.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Shopify purchase events to PostHog for full-funnel conversion tracking

Automatically send order completed events from Shopify to PostHog with product, revenue, and customer metadata. Track end-to-end journeys from first page view to checkout. Build cohorts based on actual purchase behavior, not just browsing patterns.

Enrich PostHog user profiles with Shopify customer lifetime value and order history

Pull customer purchase data, total spend, and order count from Shopify into PostHog user properties. Segment analytics by revenue tier and buying frequency. Understand which product features drive repeat purchases from high-value customers.

Create Shopify customer tags based on PostHog feature adoption and engagement signals

Automatically tag Shopify customers based on PostHog events like feature usage, page views, or session duration. Segment email campaigns by product engagement level. Trigger personalized offers for users showing specific behavioral patterns.

Alert teams when high-intent PostHog sessions don't convert to Shopify orders

Monitor users who reach checkout in PostHog but abandon before completing purchase in Shopify. Send real-time alerts with session replay links and cart contents. Enable support teams to proactively reach out with personalized recovery offers.

Build daily revenue attribution reports connecting PostHog experiments to Shopify sales

Correlate PostHog A/B test variants and feature flags with actual Shopify revenue and average order value. Automatically calculate per-variant conversion rates and revenue lift. Generate stakeholder reports showing which product changes drive measurable sales impact.

Sync Shopify refund and cancellation events back to PostHog for retention analysis

Capture refund requests, order cancellations, and returns from Shopify as PostHog events with reason codes and product details. Analyze session recordings for customers who later returned items. Identify UX patterns that correlate with post-purchase dissatisfaction.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize PostHog and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands PostHog's event schemas, user properties, and cohort structures alongside Shopify's order, customer, and product data models—no manual field mapping required.

AI that speaks PostHog events and Shopify commerce data

Redbird natively parses PostHog event payloads, distinct IDs, session recordings, and feature flag evaluations alongside Shopify's order line items, customer metafields, variant SKUs, and fulfillment status. It automatically resolves identity across anonymous sessions and authenticated checkouts, handles currency conversions and tax calculations, and enriches analytics contexts with product catalog metadata. The platform understands when to aggregate events by session versus by order, preserving attribution logic while syncing behavioral and transactional datasets.

PostHog event properties & user traits
Shopify order line items & customer tags
Cross-system identity resolution
Revenue attribution modeling
10×

faster than building custom integrations between analytics and commerce platforms

No webhook handlers, identity stitching logic, or manual event schema documentation

Auto-generated reports

Redbird can pull from PostHog and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or Shopify.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from PostHog into Shopify, or from Shopify back into PostHog. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any PostHog event or Shopify transaction and take action across both platforms instantly.

PostHog
Triggers & Actions
Trigger

Event captured

Trigger when PostHog records any custom event, pageview, or autocapture action for a user.

Trigger

Feature flag changed

Trigger when a user's feature flag evaluation changes or a new flag is enabled for a cohort.

Trigger

Session recording completed

Trigger when a user session ends and the full recording is available for analysis.

Action

Create or update person

Add or update PostHog person properties with external data like purchase history or customer tier.

Action

Send custom event

Push events into PostHog from external systems with full property context and timestamps.

Action

Add user to cohort

Programmatically assign users to PostHog cohorts based on external triggers or calculated attributes.

Shopify
Triggers & Actions
Trigger

Order created

Trigger when a customer completes checkout and a new order is created in Shopify.

Trigger

Customer updated

Trigger when customer details, tags, or metafields change in Shopify's customer database.

Trigger

Refund processed

Trigger when a full or partial refund is issued for an order in Shopify.

Action

Add customer tags

Append tags to Shopify customer records for segmentation in email marketing or loyalty programs.

Action

Update customer metafields

Write custom metadata to Shopify customer profiles like engagement scores or feature usage flags.

Action

Create discount code

Generate personalized Shopify discount codes based on user behavior or experiment participation.

PostHog
+
Shopify

Ready to connect your stack?

Start syncing PostHog analytics with Shopify commerce data in minutes. Build workflows that connect customer behavior to revenue without writing integration code or managing API credentials.

Get started → Book a demo