Sync streaming viewership data with Snapchat campaign targeting automatically. Stop manually exporting audience segments, copying performance metrics between platforms, or rebuilding reports that combine FAST streaming analytics with paid social data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When viewers watch specific content categories or channels on Pluto, automatically create matched custom audiences in Snapchat Ads. Target users who engaged with similar content themes with relevant video ads, eliminating manual audience exports and CSV uploads.
Pull Snapchat Ads impression, reach, and conversion metrics into Pluto analytics reporting to measure how paid social promotion drives streaming viewership. Correlate ad spend with content consumption patterns without switching between platforms.
When specific shows or channels hit viewership milestones on Pluto, automatically launch Snapchat retargeting campaigns to re-engage audiences. Promote new episodes or related content to viewers who've already shown interest, timed to content performance.
Append Snapchat campaign engagement metrics—video completion rates, swipe-ups, conversions—to Pluto viewer segments. Build unified audience profiles that combine streaming behavior with paid social responsiveness for better content and monetization decisions.
Monitor combined Pluto viewership and Snapchat Ads metrics to detect when specific demographics or content genres show correlated engagement. Send Slack alerts when opportunities arise to amplify high-performing content with targeted paid promotion.
Automatically generate and store comprehensive reports combining Pluto content performance with Snapchat Ads campaign results. Create weekly or monthly snapshots showing how paid promotion impacts streaming engagement, revenue, and audience growth across both platforms.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pluto and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Pluto's streaming analytics schemas and Snapchat Ads' campaign structures, automatically mapping viewership data to audience targeting parameters and reconciling metrics across platforms.
Redbird maps Pluto's content performance data—watch time, completion rates, channel lineups, viewer segments—to Snapchat's audience targeting fields, campaign structures, and conversion tracking. The AI recognizes how FAST platform demographics translate to Snapchat's audience builder, matches content category taxonomies with ad creative strategies, and normalizes metrics like impressions and reach across different measurement methodologies. No manual field mapping or custom API work required.
faster than exporting Pluto segments and manually rebuilding audiences in Snapchat
Redbird can pull from Pluto and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pluto or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pluto into Snapchat Ads, or from Snapchat Ads back into Pluto. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Pluto's streaming platform or Snapchat Ads' campaign system—no complex API setup required.
Fires when a show, channel, or content category hits specified watch time, completion rate, or unique viewer counts.
Triggers when viewer cohorts are defined based on content preferences, engagement patterns, or demographic attributes.
Activates when available ad impressions, fill rates, or monetization metrics cross defined performance thresholds.
Generates audience lists with specified demographic and behavioral attributes for external platform syncing.
Appends external campaign or promotional data to Pluto analytics views and reporting interfaces.
Associates streaming content with external promotional sources for cross-platform performance tracking.
Fires when ad campaigns hit specified budget milestones or daily/lifetime spend limits.
Triggers when video completion rates, swipe-up rates, or other engagement KPIs fall outside acceptable ranges.
Activates when tracked user actions—app installs, purchases, sign-ups—occur from Snapchat ad campaigns.
Builds new audience segments or refreshes existing ones with updated user lists and targeting parameters.
Initiates new ad campaigns with predefined creative, targeting, and budget settings based on performance triggers.
Retrieves impression, reach, engagement, and conversion data for specified campaigns or ad sets.
Stop manually bridging streaming analytics and paid social campaigns. Redbird AI syncs Pluto viewership data with Snapchat Ads targeting automatically, so your team can focus on content strategy and campaign optimization—not data plumbing.