Connect Piano Analytics and
Wurl with AI

Sync streaming audience behavior from Piano Analytics with Wurl's CTV distribution and ad performance data automatically. Stop manually reconciling viewer metrics across platforms, exporting CSVs to match content performance with ad revenue, or building custom scripts to unify your streaming analytics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Piano Analytics viewer segments to Wurl for targeted CTV ad campaigns

Automatically push behavioral audience segments and content affinity data from Piano Analytics into Wurl's ad targeting system. Match high-engagement viewers identified in Piano with premium ad inventory on CTV platforms, enabling personalized monetization strategies based on actual content consumption patterns.

Send Wurl CTV ad performance and fill rates back to Piano Analytics dashboards

Flow ad impression data, fill rates, and revenue metrics from Wurl's streaming platforms into Piano Analytics custom properties and reports. Create unified views showing how content performance correlates with ad monetization across all CTV distribution channels without manual data merging.

Generate weekly CTV content and monetization reports combining both platforms

Automatically compile streaming performance reports that blend Piano's content engagement metrics with Wurl's distribution reach and ad revenue data. Produce executive dashboards showing which content drives both viewership and monetization across your entire CTV footprint.

Alert media teams when content underperforms on specific CTV platforms

Monitor Piano Analytics traffic patterns and Wurl platform-specific performance simultaneously. Trigger notifications when content shows strong engagement in Piano but weak distribution metrics in Wurl, or when ad fill rates drop below thresholds for high-performing content.

Archive combined viewer journey and ad exposure data to data warehouse

Automatically extract user session data from Piano Analytics alongside corresponding Wurl ad impression and exposure records. Create complete viewing and monetization histories in your data warehouse, preserving the full picture of content consumption and advertising performance for long-term analysis.

Update Piano Analytics properties when new CTV platforms go live in Wurl

When Wurl activates distribution to new streaming platforms or launches new channels, automatically create corresponding tracking dimensions and custom properties in Piano Analytics. Ensure analytics tagging stays synchronized with your expanding CTV distribution footprint without manual configuration.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Piano Analytics and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Piano Analytics' event schemas and behavioral segments alongside Wurl's CTV distribution taxonomies and ad performance structures, so your streaming data flows intelligently between platforms.

AI that speaks streaming analytics and CTV ad tech fluently

Redbird maps Piano Analytics visitor sessions, page views, and conversion events to Wurl's content streams, platform reach, and ad pod structures automatically. Our AI recognizes when Piano's custom properties correspond to Wurl's content metadata fields, matches audience segments with CTV targeting parameters, and aligns traffic sources with distribution platform identifiers. You get clean, consistent data across your entire streaming measurement and monetization stack without writing transformation logic or maintaining field mappings manually.

Event-to-impression mapping
Segment-to-targeting sync
Content performance unification
Revenue attribution matching
10×

faster than exporting Piano CSVs and manually matching with Wurl platform reports

No custom ETL scripts, API polling jobs, or weekly reconciliation spreadsheets required

Auto-generated reports

Redbird can pull from Piano Analytics and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Piano Analytics or Wurl.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Piano Analytics into Wurl, or from Wurl back into Piano Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Piano Analytics or Wurl — new audience segments, content distribution milestones, ad performance thresholds, or behavioral changes.

Piano Analytics
Triggers & Actions
Trigger

New behavioral segment created

Fires when a new audience segment is defined based on content consumption patterns or user journey behaviors.

Trigger

Content performance threshold crossed

Triggers when specific content reaches engagement, page view, or session duration benchmarks.

Trigger

Conversion funnel completion rate changes

Activates when subscription or paywall conversion metrics shift beyond defined parameters.

Action

Update custom property values

Modify custom properties on existing tracked content or user profiles with external data.

Action

Create tagged event

Log custom events with specific metadata to track external platform activities within Piano.

Action

Export filtered analytics dataset

Extract specific segments, time ranges, or content subsets from Piano for downstream analysis.

Wurl
Triggers & Actions
Trigger

New CTV platform activated

Fires when content distribution begins on a new streaming service or connected TV platform.

Trigger

Ad fill rate drops below threshold

Triggers when available ad inventory isn't being monetized at expected levels on specific platforms.

Trigger

Content stream performance milestone

Activates when streaming content reaches reach, impression, or viewer hour benchmarks across CTV platforms.

Action

Update content metadata

Modify content tags, categories, or targeting parameters for distributed streaming assets.

Action

Adjust ad targeting parameters

Change audience targeting rules or inventory allocation settings for CTV ad campaigns.

Action

Log distribution event

Record custom platform distribution milestones or content availability changes for tracking purposes.

Piano Analytics
+
Wurl

Ready to connect your stack?

Stop manually reconciling streaming analytics and CTV ad performance. Connect Piano Analytics and Wurl with Redbird AI to unify your content measurement and monetization data automatically.

Get started → Book a demo