Automate the flow of digital performance data into financial planning. Stop exporting audience metrics, revenue by content, and subscription data from Piano Analytics into spreadsheets to manually map into Planful budgets and forecasts.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update Planful actuals with subscription revenue, ad revenue, and conversion metrics from Piano Analytics. Redbird maps content categories and audience segments to the right revenue line items in your forecast model. Finance sees variance against digital revenue targets without waiting for manual updates.
Generate executive dashboards that combine audience growth, engagement metrics, and conversion rates from Piano Analytics with P&L performance from Planful. Redbird automatically formats the data into presentation-ready tables showing how digital KPIs correlate with revenue outcomes. Finance and product teams work from the same numbers.
Monitor conversion rates, churn, and subscriber growth in Piano Analytics against the assumptions built into Planful revenue forecasts. When actuals diverge beyond set thresholds, Redbird alerts the FP&A team with context about which content verticals or audience segments are driving the variance. Reforecasting starts immediately instead of at month-end.
Push customer lifetime value, margin targets, and acquisition cost budgets from Planful back into Piano Analytics as custom dimensions. Product and editorial teams can then analyze which content and user journeys drive the most profitable audience segments. Attribution analysis connects directly to financial outcomes.
When Piano Analytics detects shifts in traffic patterns, paywall conversion, or engagement trends, Redbird automatically creates scenario versions in Planful using the new trajectory. Finance can model upside and downside cases based on real behavioral data rather than manual assumptions. Strategic planning cycles compress from weeks to days.
Capture end-of-period snapshots of audience metrics, content performance, and funnel conversion data from Piano Analytics and store them alongside financial close data in Planful. Redbird maintains version history so finance can trace revenue variance back to specific behavioral changes. Audit documentation happens automatically.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Piano Analytics and Planful with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Piano Analytics behavioral data schemas and Planful financial planning structures, so you can connect digital performance to financial outcomes without custom integration work.
Redbird maps Piano Analytics events, custom properties, and audience segments to Planful dimensions, entities, and account hierarchies automatically. The platform understands that pageviews and session data need aggregation into revenue drivers, that subscription cohorts map to recurring revenue line items, and that content category taxonomies need to align with P&L reporting structures. When your Piano Analytics schema or Planful cube structure changes, Redbird adapts the mappings without breaking your workflows.
faster than exporting Piano Analytics CSVs and manually mapping them into Planful input templates
Redbird can pull from Piano Analytics and Planful simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Piano Analytics or Planful.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Piano Analytics into Planful, or from Planful back into Piano Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Piano Analytics or Planful and let Redbird handle the data transformation between systems.
Fires when pageviews, sessions, or engagement time crosses defined levels for content categories or audience segments.
Triggers when paywall or subscription funnel conversion rates deviate from baseline trends.
Fires when behavioral audience segments are built or updated in Piano Analytics.
Push summarized traffic, conversion, or revenue data from Piano Analytics to external storage.
Add new tracking properties or enrich existing event data with external dimensions.
Modify segmentation logic based on external data like budget targets or customer profitability.
Fires when annual budgets or forecast versions are finalized in Planful.
Triggers when monthly close data is imported and reconciled in Planful.
Fires when actual vs. budget or forecast variance crosses defined tolerance levels.
Write financial data to Planful cube cells with proper entity, time, and account context.
Generate what-if models or rolling forecast versions based on external data inputs.
Add context and documentation to specific accounts or planning assumptions in Planful.
Stop manually bridging Piano Analytics and Planful. Redbird connects your digital performance data to financial planning so your teams can focus on analysis instead of data preparation.