Sync marketing engagement with product behavior automatically. Stop manually matching lead activity to product usage, reconciling attribution data across systems, or exporting CSVs to understand which campaigns drive activated users.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update Pardot prospect scores when users hit activation milestones in your product. Route high-engagement product users to sales-ready nurture tracks while keeping low-activity leads in educational sequences. Close the loop between product behavior and marketing automation without manual list uploads.
Flow email opens, clicks, and form submissions from Pardot into PostHog as product events. Analyze how marketing touchpoints correlate with feature adoption, retention cohorts, and in-product behavior. Build complete user journey views that span pre-signup nurture through product usage.
Append product usage depth, feature adoption counts, and session frequency from PostHog directly to Pardot prospect records. Enable marketing to segment campaigns by actual product behavior instead of demographic data alone. Surface which prospects are power users versus those needing re-engagement.
Trigger Pardot re-engagement campaigns when PostHog identifies users falling into at-risk retention cohorts. Automatically send targeted nurture content to trial users who haven't logged in within 7 days or haven't completed key workflows. React to product signals with marketing automation instantly.
Match Pardot campaign touches to PostHog activation and conversion events automatically. Build comprehensive attribution models showing which emails, landing pages, and content assets correlate with product-qualified leads. Export unified reports to stakeholders without stitching data across platforms manually.
Capture gated content downloads, webinar registrations, and demo requests from Pardot forms as structured user properties in PostHog. Analyze how content engagement predicts feature adoption patterns and retention outcomes. Build cohorts based on pre-signup marketing interactions combined with product behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Pardot's lead-centric attribution model and PostHog's event-driven product analytics schema, mapping marketing touchpoints to behavioral data automatically.
Redbird's AI interprets Pardot's prospect records, engagement history, campaign membership, and custom fields alongside PostHog's event streams, user properties, feature flags, and cohort definitions. It handles identity resolution between Pardot's email-based tracking and PostHog's distinct_id system, mapping prospects to product users even when data structures diverge. The platform automatically transforms Pardot's activity timestamps into PostHog event formats and vice versa, maintaining attribution context across both systems without custom field mapping or transformation scripts.
faster than building custom webhooks and middleware to sync Pardot engagement with PostHog events
Redbird can pull from Pardot and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or PostHog.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into PostHog, or from PostHog back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any marketing engagement in Pardot or product event in PostHog—Redbird handles the rest.
Fire when a prospect's score crosses a threshold or changes by a specific amount.
Trigger on email opens, clicks, or unsubscribes for specific campaigns or drip programs.
Activate when a prospect completes a landing page form or gated content download.
Write custom field data to Pardot prospect records from external sources.
Enroll prospects in nurture tracks, drip campaigns, or automation sequences.
Increment or set prospect scores based on product behavior or external signals.
Fire when users complete specific product actions like feature usage or workflow completion.
Trigger when a user qualifies for retention, activation, or behavioral cohorts.
Activate when a user's feature flag status updates or experiment variant changes.
Set user attributes in PostHog from marketing data or external enrichment sources.
Send events to PostHog from external systems to build complete user timelines.
Programmatically include users in PostHog cohorts based on external criteria or triggers.
See how Redbird AI connects Pardot and PostHog in minutes. Build automations that sync marketing engagement with product analytics, no engineering required.