Sync Pardot leads to Pinterest audiences, track ad engagement back to lead scoring, and automate attribution reporting across B2B marketing and discovery advertising. Stop manually exporting CSVs or rebuilding audience lists every campaign.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects join or leave Pardot lists based on scoring or engagement, update Pinterest custom audiences in real-time. Keep retargeting campaigns aligned with lead nurture stages without manual exports.
Capture leads from Pinterest promoted pin lead forms and create or update Pardot prospects with campaign source attribution. Trigger nurture programs based on Pinterest content engagement automatically.
Pull Pinterest click, save, and conversion events back to Pardot prospect records. Score leads higher when they engage with multiple Pinterest touchpoints before converting through gated content.
Export prospects who reach specific lead scores or engagement thresholds to Pinterest as seed audiences for lookalike targeting. Automatically refresh audience lists as new prospects qualify to expand top-of-funnel reach.
Match Pinterest campaign IDs and conversion data to Pardot prospects and their Salesforce opportunities. Generate weekly reports showing which Pinterest campaigns drove qualified leads and closed revenue.
When Pardot prospects convert to customers or reach opportunity stages, remove them from Pinterest acquisition audiences. Prevent wasted spend on users already in sales cycles while maintaining nurture retargeting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Pardot's lead lifecycle models and prospect custom fields alongside Pinterest's audience structures, campaign hierarchies, and conversion tracking schemas.
Redbird automatically handles Pardot list membership changes, prospect field updates, and scoring threshold events, then transforms them into Pinterest-compatible audience formats with proper hashing and matching. The platform understands how to map Pardot campaign attribution to Pinterest conversion tags, sync custom prospect fields to audience metadata, and reconcile lead identifiers across both systems. No manual field mapping or CSV reformatting required.
faster than exporting Pardot lists and manually uploading to Pinterest Ads Manager
Redbird can pull from Pardot and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into Pinterest Ads, or from Pinterest Ads back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Pardot lead activity or Pinterest campaign event and take action across both platforms.
Trigger when a Pardot prospect hits a specific lead score or grade.
Detect when prospects join or leave static or dynamic Pardot lists.
Monitor updates to prospect custom fields like lifecycle stage or product interest.
Add new prospects or update existing records with campaign source and custom field data.
Enroll prospects in engagement studio programs based on external engagement signals.
Assign first-touch or multi-touch campaign attribution to Pardot prospect records.
Trigger when a user submits a lead form on a promoted pin or idea pin.
Detect Pinterest tag conversion events like page visits, signups, or purchases.
Monitor when Pinterest campaigns hit daily or lifetime spend limits.
Add or remove users from Pinterest customer list or actalike audiences.
Modify interest, keyword, or demographic targeting for existing ad groups.
Control campaign status based on lead quality, budget, or performance thresholds.
Sync Pardot and Pinterest Ads automatically. Stop rebuilding audiences manually and start tracking true multi-touch attribution from discovery to pipeline.