Connect Outreach and
TikTok Ads with AI

Sync Outreach sales activity with TikTok Ads campaign performance to close the attribution loop. Stop manually matching ad spend to pipeline, exporting prospect lists between systems, or guessing which video content drives qualified conversations.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create TikTok custom audiences from Outreach sequence engagement data

Automatically sync prospects who opened emails or clicked links in Outreach sequences into TikTok custom audiences for retargeting. Build lookalike audiences from your most engaged outbound prospects to expand top-of-funnel reach with video campaigns.

Enrich Outreach prospects with TikTok ad interaction data

Push TikTok video view, click, and conversion events back into Outreach contact records. Give sales reps visibility into which prospects engaged with branded content before booking meetings, improving conversation context and qualification.

Trigger Outreach sequences when TikTok ad conversions hit threshold

Automatically enroll contacts in Outreach sequences when they complete TikTok conversion events like form fills or landing page visits. Coordinate video-first awareness campaigns with personalized sales outreach based on actual engagement signals.

Report TikTok ad spend against Outreach pipeline by campaign

Combine TikTok campaign spend, impressions, and conversion data with Outreach opportunity values and stage progression. Build attribution reports showing which video campaigns and creator partnerships actually drive qualified pipeline and closed revenue.

Suppress TikTok ad targeting for active Outreach opportunities

Automatically exclude contacts with open Outreach opportunities from TikTok ad audiences to reduce wasted spend on prospects already in active sales cycles. Update exclusion lists daily as opportunities progress through pipeline stages.

Alert sales leaders when TikTok campaigns spike unqualified meeting volume

Monitor correlations between TikTok campaign launches and Outreach meeting booking rates. Send Slack alerts when specific ad groups drive high meeting volume but low qualification rates, enabling rapid campaign optimization.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Outreach and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Outreach's sales execution data model and TikTok's video-first campaign structure, connecting prospect engagement with creative performance across the buyer journey.

AI that understands sales activity and video ad attribution

Redbird maps Outreach sequences, prospects, touchpoints, and opportunities to TikTok campaigns, ad groups, creatives, and conversion events without custom field mapping. Our AI recognizes how to match email domain patterns with TikTok conversion pixel data, join opportunity stages with campaign flight dates, and normalize creative metadata across both platforms. No need to build complex audience sync workflows or manual attribution tables.

Sequence engagement to audience segments
Conversion events to prospect records
Campaign spend to pipeline stages
Creative performance to rep activity
10×

faster than building custom audience syncs and attribution joins in a data warehouse

No CSV exports, API scripts, or manual campaign tagging required

Auto-generated reports

Redbird can pull from Outreach and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outreach or TikTok Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Outreach into TikTok Ads, or from TikTok Ads back into Outreach. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Outreach or TikTok Ads — from sequence steps to video view milestones.

Outreach
Triggers & Actions
Trigger

Prospect added to sequence

Fires when a contact is enrolled in any Outreach sequence or specific sequence types.

Trigger

Prospect engagement threshold reached

Triggers when a contact hits defined email opens, clicks, or reply counts across touchpoints.

Trigger

Opportunity stage changed

Fires when a deal moves between pipeline stages or reaches specific milestone stages.

Action

Update prospect custom fields

Write data into Outreach contact custom fields like ad source, video engagement score, or campaign ID.

Action

Add prospect to sequence

Enroll contacts into specified Outreach sequences based on external triggers or conditions.

Action

Create or update opportunity

Generate new deals or update existing opportunity fields, amounts, and stage assignments in Outreach.

TikTok Ads
Triggers & Actions
Trigger

Ad conversion event completed

Fires when a user completes tracked conversion actions like form submits, page views, or add-to-cart events.

Trigger

Video view milestone reached

Triggers when users hit specific video completion thresholds like 25%, 50%, 75%, or full view.

Trigger

Campaign spend threshold exceeded

Fires when daily or lifetime campaign spend crosses defined budget levels or pacing targets.

Action

Add contacts to custom audience

Push contact lists or individual profiles into TikTok custom audiences for targeting or exclusion.

Action

Update campaign status

Pause, activate, or modify campaign and ad group settings based on external performance signals.

Action

Log conversion event

Send offline conversion events back to TikTok Ads for attribution, optimization, and audience building.

Outreach
+
TikTok Ads

Ready to connect your stack?

Connect Outreach and TikTok Ads to close the loop between video campaigns and sales conversations. See which creative drives pipeline, not just clicks.

Get started → Book a demo