Redbird AI syncs consumer research and purchase behavior data from Nielsen Scarborough directly into TikTok Ads audience targeting. Stop exporting CSV files, reformatting demographic data, and manually updating campaign audiences every time you refresh your market research.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Nielsen Scarborough updates audience profiles or demographic clusters, Redbird automatically pushes matching criteria to TikTok Ads as custom audiences. Your media buyers target campaigns with current consumer insights without touching a spreadsheet.
Pull campaign results from TikTok Ads and layer Scarborough consumer purchase data by market and demographic segment. Redbird correlates video performance with offline purchase propensity and media consumption habits for deeper attribution analysis.
When Nielsen Scarborough detects meaningful changes in local market demographics or media consumption patterns, Redbird triggers notifications to media teams. Planners review TikTok campaign targeting adjustments before budget is wasted on outdated audience profiles.
Redbird pulls audience reach estimates from Nielsen Scarborough and actual campaign metrics from TikTok Ads, then generates unified reports by DMA and demographic segment. Media teams see planned vs. actual performance without stitching together multiple data sources.
Each time Nielsen Scarborough publishes updated survey data or revised market segments, Redbird recalibrates TikTok audience definitions to reflect current consumer behavior. Campaigns stay aligned with the latest research without manual intervention from planning teams.
Redbird logs video completion rates, engagement patterns, and conversion behavior from TikTok campaigns, then maps performance back to Scarborough lifestyle and psychographic segments. Analytics teams identify which consumer profiles respond best to short-form video creative.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Nielsen Scarborough's audience measurement taxonomy and TikTok Ads' targeting parameters, so your research and media execution systems stay in sync without data translation layers.
Redbird maps Nielsen Scarborough's DMA-level demographic segments, purchase behavior indices, and media consumption data to TikTok Ads' custom audience structures, interest categories, and behavioral targeting parameters. The platform recognizes when Scarborough updates survey waves or revises segment definitions and propagates changes to active TikTok campaigns. You get real-time sync between consumer insights and ad targeting without building custom ETL pipelines or maintaining fragile API connections.
faster audience updates vs. manual CSV exports and TikTok audience uploads
Redbird can pull from Nielsen Scarborough and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into TikTok Ads, or from TikTok Ads back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Nielsen Scarborough or TikTok Ads—audience updates, campaign launches, performance thresholds, or survey releases.
Fires when Nielsen Scarborough releases updated market research data or revised demographic segments.
Triggers when an existing Scarborough audience profile or consumer segment definition changes.
Activates when a DMA or demographic segment crosses predefined reach or behavior index thresholds.
Retrieve specific demographic, purchase behavior, or media consumption data for defined geographic markets.
Pull audience segment criteria and qualifying demographic attributes in structured format for downstream systems.
Create cross-market analysis comparing audience reach, behavior indices, and media habits across selected DMAs.
Fires when a new TikTok ad campaign goes live or an existing campaign status changes.
Triggers when campaign video completion or engagement metrics fall outside acceptable performance ranges.
Activates when campaign spend velocity suggests budget will be exhausted before scheduled end date.
Build new TikTok custom audiences or refresh existing audience definitions with updated targeting criteria.
Modify interest categories, demographic filters, or behavioral targeting settings for active campaigns.
Extract impressions, video views, click-through rates, conversions, and cost data for specified date ranges and campaigns.
Stop manually bridging consumer research and ad targeting. Redbird AI connects Nielsen Scarborough and TikTok Ads so your media teams work from current audience insights without data translation work.