Automate the flow of audience measurement and consumer behavior data from Nielsen Scarborough into Snowflake. Stop manually exporting CSVs, stitching datasets, and rebuilding audience reports—let Redbird handle the pipeline so your team can focus on insights, not data prep.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Stream demographic, psychographic, and media consumption data from Scarborough surveys into structured Snowflake tables. Keep audience profiles fresh without manual exports or transformation scripts. Enable media planners and analysts to query the latest consumer insights alongside campaign and sales data.
Automatically pull market-level purchase behavior and media habit data from Nielsen Scarborough into Snowflake. Organize by DMA, zip code, or custom geography for regional analysis. Power localized media buying decisions with real-time access to consumer patterns.
Enrich customer profiles in Snowflake by merging Nielsen Scarborough audience attributes with your internal CRM and transaction data. Build unified views that link survey-based insights to real customer behavior. Drive more accurate segmentation and targeting strategies.
Build recurring dashboards and reports that blend Nielsen Scarborough audience metrics with campaign performance, sales, and attribution data stored in Snowflake. Automate delivery to stakeholders on a set schedule. Eliminate manual report assembly and ensure everyone works from the same source of truth.
Preserve every Nielsen Scarborough data release in versioned Snowflake tables to track audience and market shifts over time. Enable year-over-year comparisons and longitudinal studies without losing access to older datasets. Support strategic planning with a complete historical view.
Set up automated alerts when new Nielsen Scarborough data lands in Snowflake or when key audience metrics cross defined thresholds. Notify media planners, analysts, and buyers the moment insights change. React faster to shifting consumer behavior and competitive dynamics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands the structure of Nielsen Scarborough's audience measurement datasets and Snowflake's schema conventions, so your team can automate complex data pipelines without custom ETL code.
Redbird automatically interprets Nielsen Scarborough's proprietary data formats—including demographic crosstabs, media quintiles, product usage indices, and market-level breakouts—and translates them into clean, queryable Snowflake tables. The platform handles schema evolution as new survey waves and variables are released, maintaining consistency across historical and current datasets. You get normalized audience data ready for joins with your internal tables, without writing transformation logic or maintaining brittle scripts.
faster than building custom ETL for Nielsen Scarborough data loads
Redbird can pull from Nielsen Scarborough and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Snowflake.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Snowflake, or from Snowflake back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new audience data in Nielsen Scarborough or query results and table updates in Snowflake.
Fires when Nielsen Scarborough publishes a new data wave or market update.
Triggers when demographic or behavioral attributes change for a saved segment.
Detects when a scheduled or on-demand Scarborough report completes.
Pull specific segments, markets, or variables from Nielsen Scarborough.
Execute a predefined audience analysis or demographic breakdown.
Fetch TV, radio, digital, or print usage data for a target audience.
Fires when fresh data lands in a specified Snowflake table or view.
Triggers when a scheduled SQL query returns results meeting defined criteria.
Detects when columns are added, modified, or removed from a Snowflake table.
Write new records or update existing rows in Snowflake tables.
Run arbitrary analytical SQL and return or store the results.
Programmatically manage Snowflake views based on incoming data or logic.
Start syncing Nielsen Scarborough audience insights with Snowflake in minutes. Redbird handles the complexity so your media planners and analysts can spend less time wrangling data and more time driving strategy.