Stop manually matching audience research to e-commerce performance. Redbird AI syncs Nielsen Scarborough consumer insights with Shopify sales data, enriches customer segments with market research, and automates reporting across media planning and commerce analytics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append audience demographics, media habits, and psychographic profiles from Nielsen Scarborough to Shopify customer cohorts. Redbird matches purchase behavior with market research attributes, enabling more precise media targeting and creative strategy based on actual customer profiles.
Redbird pulls Scarborough market profiles and Shopify sales by geography, then generates unified reports showing how audience composition correlates with product performance. Teams see which markets over-index on target demographics and where sales align with media consumption patterns.
Send product-level purchase data from Shopify to Nielsen Scarborough workspaces to analyze how media exposure drives specific product sales. Redbird structures transaction data to match Scarborough's audience segmentation, closing the loop between media planning and commerce outcomes.
Monitor Shopify sales velocity against Nielsen Scarborough market projections and audience sizing. When actual purchase behavior deviates from research-based expectations, Redbird triggers alerts with context about which demographic segments or markets are under or over-performing.
As Shopify identifies new high-value customer segments based on purchase frequency or AOV, Redbird automatically creates corresponding audience profiles in Nielsen Scarborough for media planning analysis. This ensures research teams work with current, commerce-validated audience definitions.
Redbird analyzes Nielsen Scarborough local market consumer behavior and category preferences, then compares against Shopify inventory and sales patterns. The system generates market-specific assortment recommendations, identifying which products to emphasize in each geography based on audience composition.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Nielsen Scarborough's audience measurement schemas and Shopify's transaction and customer data models, bridging market research and e-commerce analytics without custom code.
Redbird natively understands Nielsen Scarborough's demographic segments, DMA structures, media consumption metrics, and psychographic attributes. It also maps Shopify's customer properties, order histories, product taxonomies, and regional sales breakdowns. The platform automatically aligns audience IDs with customer cohorts, translates market-level insights into actionable commerce segments, and reconciles different geographic hierarchies between media markets and fulfillment zones.
faster to correlate audience research with commerce performance
Redbird can pull from Nielsen Scarborough and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Shopify.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Shopify, or from Shopify back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any audience insight update in Nielsen Scarborough or sales event in Shopify, then automate what happens next across both systems.
Fires when Nielsen Scarborough releases new consumer segment data or updates demographic profiles for a market.
Triggers when a custom Scarborough study finishes processing and new insights become available.
Activates when Nielsen Scarborough updates media habits, channel preferences, or reach data for tracked audiences.
Build a new audience segment definition in Nielsen Scarborough based on external data or commerce behavior.
Modify geographic market definitions or demographic filters in Scarborough research projects.
Pull specific demographic, psychographic, or media consumption data from Scarborough for analysis.
Fires when a customer completes checkout in Shopify, capturing transaction and customer profile data.
Activates when a customer cohort hits defined size, revenue, or behavioral criteria in Shopify.
Triggers when product performance crosses thresholds or shows significant regional variance in Shopify.
Apply demographic or psychographic tags from Nielsen Scarborough to Shopify customer records.
Enrich Shopify product data with audience affinity scores or market preference indicators from Scarborough.
Build new Shopify customer segments based on Nielsen Scarborough audience criteria or market profiles.
Join teams using Redbird AI to align audience research with e-commerce performance. Connect Nielsen Scarborough and Shopify in minutes, not months.