Sync audience insights and consumer behavior data directly into your sales pipeline. Stop manually exporting Scarborough reports and updating CRM records. Let Redbird AI automatically enrich deals with market research, trigger outreach based on audience segments, and keep sales teams aligned with real-time consumer insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append market-specific audience profiles and media consumption data to deals when they enter key pipeline stages. Sales reps see demographic insights, purchasing behavior, and media habits without leaving Pipedrive. Perfect for media sales teams pitching to advertisers.
Monitor Scarborough for audience segments that align with your ideal customer profile and automatically generate qualified deals. Redbird AI identifies high-value markets based on demographic thresholds, consumer behavior patterns, or media reach, then creates pre-populated opportunities with relevant research attached.
When deals close in Pipedrive, automatically send account details, purchase values, and segment tags to Scarborough for post-campaign measurement. Build a feedback loop between sales outcomes and audience research to refine targeting models and validate media planning assumptions.
Automatically create Pipedrive activities and notifications when Nielsen Scarborough publishes updated audience data for markets tied to open opportunities. Keeps account teams informed about shifting demographics, new consumer trends, or competitive media insights relevant to their pipeline.
Combine Pipedrive sales metrics with Scarborough audience intelligence to produce comprehensive reports showing which demographic segments are converting, which markets show the strongest pipeline health, and where consumer behavior aligns with sales performance. Distributed automatically to revenue and strategy teams.
When contacts move between custom fields or segments in Pipedrive—such as vertical, territory, or engagement tier—automatically update corresponding audience classifications in Scarborough. Maintains consistency between your CRM segmentation and research taxonomy for accurate attribution modeling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Pipedrive with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Nielsen Scarborough's consumer research schemas and Pipedrive's sales pipeline structure, so you can connect audience intelligence to revenue operations without custom development.
Redbird AI natively interprets Scarborough's audience measurement data—demographic breakouts, media consumption metrics, purchasing behavior indices, and geographic market definitions—and maps them to Pipedrive's deal fields, custom properties, contact attributes, and activity types. The platform automatically handles Scarborough's layered survey methodology and hierarchical market structures, translating complex research datasets into actionable CRM fields. Whether you're syncing DMA-level audience profiles or respondent-level purchase behavior, Redbird maintains data fidelity across both systems.
faster than exporting Scarborough CSVs and manually updating deal records
Redbird can pull from Nielsen Scarborough and Pipedrive simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Pipedrive.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Pipedrive, or from Pipedrive back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Nielsen Scarborough or Pipedrive—new research releases, deal stage changes, audience updates, or pipeline milestones.
Fires when Scarborough releases updated survey data for a specified market or demographic segment.
Triggers when purchasing behavior or media consumption metrics cross defined thresholds in your target markets.
Activates when Nielsen updates DMA, MSA, or custom geography audience profiles with new measurement periods.
Pulls specified demographic, psychographic, or behavioral data from Scarborough into structured format for downstream use.
Retrieve Scarborough audience profiles matching custom filters like age range, income level, media habits, or purchase categories.
Append Pipedrive segment identifiers or account classifications to Scarborough audience records for cross-platform tracking.
Fires when an opportunity moves to a specified stage, such as qualification, proposal, or negotiation.
Activates when an opportunity's monetary value crosses a defined amount, signaling high-value account status.
Triggers when key contact attributes change, like territory assignment, industry vertical, or engagement tier.
Generate new Pipedrive opportunity pre-populated with Scarborough audience data, market insights, and demographic profiles.
Enrich existing opportunities by writing Scarborough metrics—demographics, media habits, purchasing behavior—into specified CRM fields.
Add tasks, follow-ups, or notifications in Pipedrive when relevant Scarborough insights become available for active deals.
Sync Nielsen Scarborough and Pipedrive in minutes. Redbird AI handles the complexity so your sales and research teams stay aligned with real-time consumer intelligence.