Automatically enrich your digital analytics with consumer research data and audience insights. Stop manually exporting Scarborough segments and uploading them to Piano. Let Redbird sync audience profiles, media consumption patterns, and behavioral data across both platforms in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Piano Analytics user segments to Nielsen Scarborough consumer profiles based on behavioral patterns and geographic data. Redbird enriches your digital audience segments with media consumption habits, purchase intent, and lifestyle attributes from Scarborough's research panel.
Track which Scarborough-defined audience segments are converting on your digital properties. Redbird maps Piano Analytics conversion events, paywall interactions, and subscription data back to specific consumer profiles and market segments in Scarborough for cross-platform attribution analysis.
Generate comprehensive audience intelligence reports that merge offline media consumption from Scarborough with digital engagement metrics from Piano. Redbird correlates TV viewership, radio listening, and print readership with website traffic patterns, content preferences, and user journeys automatically.
Get notified when audience members matching premium Scarborough demographic or purchasing profiles visit your digital properties. Redbird monitors Piano Analytics real-time traffic and triggers alerts when high-intent consumer segments from Scarborough research are actively engaging with specific content or subscription flows.
Push new audience segments defined in Nielsen Scarborough directly into Piano Analytics as custom behavioral cohorts. When your research team identifies a target market profile in Scarborough, Redbird translates those demographic and psychographic criteria into actionable Piano segments for tracking and optimization.
Feed digital content engagement metrics from Piano back into Scarborough for holistic media planning. Redbird captures article performance, video views, and user session data from Piano and structures it for comparison against traditional media reach and frequency data in your Scarborough workspace.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Piano Analytics with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Nielsen Scarborough's consumer research data structures and Piano Analytics' event-based behavioral model, so you can connect audience insights with digital performance without custom development.
Redbird automatically maps Scarborough's demographic segments, market definitions, media quintiles, and purchase behavior indexes to Piano's custom properties, user attributes, and event parameters. Our AI understands how to translate Scarborough's PRIZM segments and lifestyle clusters into Piano's behavioral taxonomy, match geographic market boundaries to Piano property hierarchies, and correlate offline media consumption patterns with digital content engagement metrics. No manual field mapping or complex transformation logic required.
faster audience enrichment vs manual CSV exports and segment uploads
Redbird can pull from Nielsen Scarborough and Piano Analytics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Piano Analytics.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Piano Analytics, or from Piano Analytics back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any audience research update in Scarborough or behavioral event in Piano Analytics.
Triggers when a new demographic or behavioral segment is defined in Scarborough research data.
Triggers when Scarborough updates local or national market measurement data for a DMA or region.
Triggers when purchasing behavior, media habits, or demographic attributes change for a segment.
Pull demographic criteria, market boundaries, and audience attributes from a Scarborough segment.
Retrieve TV viewership, radio listening, digital usage, or print readership data for specific audiences.
Get product category purchase intent, shopping behavior, and brand affinity data for audience analysis.
Triggers when a visitor begins a subscription flow, paywall interaction, or other defined conversion path.
Triggers when an article, video, or page reaches specified engagement, traffic, or interaction benchmarks.
Triggers when users move into or out of behavioral segments based on activity patterns or attributes.
Build new behavioral cohorts in Piano based on event history, properties, or imported attributes.
Add demographic, geographic, or custom attributes to Piano user profiles for segmentation and analysis.
Pull page views, sessions, conversions, or custom event data from Piano for external analysis.
Sync Nielsen Scarborough audience research with Piano Analytics digital behavior automatically. Stop manually bridging your consumer insights and web analytics — start enriching segments in minutes.