Redbird AI syncs consumer insights from Nielsen Scarborough directly into Oracle Retail to drive smarter merchandising, assortment planning, and inventory decisions. Stop manually exporting audience reports and rebuilding them in spreadsheets—automate the flow from market research to retail operations.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull consumer purchase behavior and product affinity data from Nielsen Scarborough and automatically update Oracle Retail's assortment planning modules. Redbird maps demographic segments to product categories, enabling merchandising teams to align inventory with local market preferences without manual data translation.
Combine Nielsen Scarborough's local market audience profiles with Oracle Retail demand forecasting workflows. Redbird layers media habits, lifestyle segments, and purchase propensity data onto SKU-level forecasts, improving accuracy for regional assortment and promotional planning.
Monitor Nielsen Scarborough for changes in demographic composition or purchasing behavior within specific DMAs. When significant shifts occur, Redbird automatically initiates Oracle Retail inventory rebalancing or replenishment workflows to adjust stock levels by location.
Pull sales and inventory data from Oracle Retail and combine it with Nielsen Scarborough audience demographics and media reach data. Redbird produces weekly reports showing which audience segments are driving sales, identifying gaps between target demographics and actual purchasers.
Compare actual sales performance in Oracle Retail against Nielsen Scarborough's predicted purchase behavior for target segments. Redbird flags markets or categories where performance deviates significantly, enabling rapid response to unexpected trends or campaign underperformance.
When major marketing campaigns launch, automatically capture Oracle Retail inventory positions and sales baselines alongside Nielsen Scarborough audience reach and composition data. Redbird creates paired datasets for post-campaign analysis, linking media exposure to retail outcomes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Nielsen Scarborough's audience measurement schemas and Oracle Retail's merchandising and inventory data models, so your teams can connect consumer insights to operational decisions without data engineering overhead.
Redbird's AI natively parses Nielsen Scarborough's DMA-level demographic segments, media quintiles, purchase behavior indices, and product category affinities. It maps these to Oracle Retail's merchandise hierarchies, location taxonomies, SKU attributes, and demand planning tables. The platform automatically resolves geographic market codes, aligns consumer segment definitions with customer clusters, and joins audience metrics to product performance data—eliminating the manual data wrangling that typically blocks insights from reaching merchandising workflows.
faster to connect audience insights to merchandising decisions
Redbird can pull from Nielsen Scarborough and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Oracle Retail.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Oracle Retail, or from Oracle Retail back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Nielsen Scarborough or Oracle Retail—from new survey data releases to inventory threshold breaches.
Fires when Nielsen Scarborough publishes updated audience measurement or purchase behavior data for a market.
Triggers when demographic or lifestyle segment shifts exceed defined parameters in specified DMAs.
Activates when new media quintile or cross-platform reach data becomes available for target audiences.
Retrieve detailed audience measurement data filtered by age, income, lifestyle, or geographic market.
Pull category-level purchase propensity and brand preference data for specified consumer segments.
Create comparative analysis of audience characteristics across multiple DMAs or media markets.
Fires when SKU inventory at store or distribution center level reaches replenishment threshold.
Triggers when Oracle Retail recalculates demand projections for merchandise categories or store clusters.
Activates when new assortment or allocation plans are finalized for upcoming seasons or promotions.
Modify SKU-level buy quantities or store allocation plans based on external insights or triggers.
Apply manual or automated adjustments to demand forecasts for selected locations or product hierarchies.
Append consumer insight rationale to merchandise planning records for audit trail and team visibility.
See how Redbird AI connects Nielsen Scarborough audience insights directly to Oracle Retail merchandising and inventory workflows—no custom integration development required.