Sync product analytics directly into TikTok audience targeting and campaign optimization. Stop manually exporting user cohorts, copying conversion metrics between platforms, or reconciling ad spend with in-app behavior. Redbird AI automates the entire loop between product analytics and TikTok campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build behavioral cohorts in Mixpanel based on feature usage, conversion events, or engagement thresholds. Redbird automatically creates and refreshes matching TikTok custom audiences for retargeting campaigns, keeping your ad targeting in sync with real product behavior without CSV exports.
Track ad clicks, video views, and TikTok conversions as Mixpanel events tied to individual user profiles. Redbird enriches your product analytics with campaign source data, enabling true end-to-end attribution from TikTok impression to in-app conversion across the entire user journey.
Identify your highest-value users in Mixpanel based on retention curves, LTV proxies, or feature adoption patterns. Redbird builds TikTok lookalike audiences from these cohorts automatically, scaling acquisition campaigns around your best-performing user profiles instead of generic targeting.
Monitor how users acquired from specific TikTok campaigns actually behave in-product. When a campaign's cohort shows low activation rates, poor retention, or high drop-off in key funnels, Redbird triggers alerts so you can pause underperforming ad spend before monthly reviews.
Automatically compile reports showing TikTok campaign performance alongside downstream product metrics like D7 retention, feature adoption rates, and conversion funnel completion. Redbird joins ad platform data with behavioral analytics, eliminating manual spreadsheet reconciliation between marketing and product teams.
When users complete key conversion events in Mixpanel—subscription purchase, milestone achievement, or feature activation—Redbird automatically removes them from TikTok retargeting audiences. Stop wasting ad spend on users who've already converted, with real-time product behavior driving exclusion logic.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird natively understands Mixpanel's event schemas and user properties alongside TikTok's audience structures and campaign hierarchies, automating the translation layer between product analytics and video advertising.
Redbird maps Mixpanel cohort logic—including nested property filters, date ranges, and behavioral sequences—into TikTok's custom audience format automatically. The platform understands how to transform event-based user segments into advertiser IDs, handle audience size minimums, respect TikTok's match rate requirements, and maintain refresh schedules. When pushing TikTok data back, Redbird parses campaign taxonomy, creative IDs, and UTM structures into clean Mixpanel event properties without custom ETL.
faster audience syncs than exporting CSVs and manual uploads
Redbird can pull from Mixpanel and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into TikTok Ads, or from TikTok Ads back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any product event in Mixpanel or campaign change in TikTok Ads—no code required.
Trigger when a user qualifies for or leaves a saved Mixpanel cohort based on behavioral criteria.
Detect when a specific funnel's conversion rate crosses defined thresholds for any user segment.
Fire when a time-based cohort hits retention benchmarks like D7, D30, or custom retention windows.
Write new events to Mixpanel user profiles with custom properties and timestamps.
Enrich Mixpanel user profiles with campaign source, creative ID, or other TikTok attribution data.
Programmatically export a Mixpanel cohort with current membership for downstream activation.
Trigger when daily or lifetime spend for a TikTok campaign crosses a defined budget level.
Detect when CTR, CPM, or conversion rate for an ad set moves outside expected ranges.
Fire when TikTok tracks a conversion event like purchase, sign-up, or custom pixel action.
Build new TikTok custom audiences or refresh existing ones with updated user lists.
Programmatically pause underperforming campaigns or reactivate based on downstream product signals.
Add or remove users from exclusion lists to prevent ad delivery to converted or churned segments.
Sync Mixpanel product analytics with TikTok Ads campaign targeting in minutes. Close the loop between user behavior and ad performance without engineering work.