Connect Mixpanel and
PitchBook with AI

Automatically enrich product usage data with company funding profiles, investment intelligence, and market context. Stop manually cross-referencing user accounts against PitchBook records or building spreadsheets to understand which investor-backed companies use your product.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich user accounts with funding stage and investor profiles automatically

When new companies sign up or hit activation milestones in Mixpanel, automatically pull their funding history, investor details, and valuation data from PitchBook. Surface which VCs are behind your highest-engaged accounts without manual research.

Alert sales when portfolio companies show product adoption signals

Monitor Mixpanel events for usage patterns from companies backed by target investors. Automatically flag when portfolio companies of Sequoia, a16z, or other tracked VCs hit key feature adoption or engagement thresholds for strategic outreach.

Build investor-segmented product analytics dashboards with real-time funding context

Sync Mixpanel cohorts with PitchBook investor and funding stage data to analyze retention, feature usage, and conversion rates by VC backing, funding round, or total capital raised. Understand which investor profiles correlate with product success.

Track product usage across M&A targets and acquisition candidates

Cross-reference your Mixpanel user base against PitchBook's M&A database. Automatically identify which prospects on your acquisition shortlist are already using your product, with full behavioral history and engagement metrics.

Generate investor reports showing portfolio company product engagement

Automatically compile usage metrics, retention data, and feature adoption statistics for all portfolio companies of specific investors. Create quarterly reports showing how companies backed by each VC are using your platform.

Enrich expansion opportunities with funding runway and recent round data

When Mixpanel shows accounts hitting usage limits or expansion signals, automatically append recent funding data, current runway estimates, and investor profiles from PitchBook. Prioritize upsell outreach to recently-funded, well-capitalized accounts.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Mixpanel and PitchBook with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Mixpanel's event schemas, user properties, and cohort definitions alongside PitchBook's company profiles, funding records, and investor hierarchies.

AI that reads both product analytics and financial intelligence

Redbird maps Mixpanel account identifiers and domain properties to PitchBook company records without manual matching tables. It understands event taxonomies, custom properties, and user segments in Mixpanel, then intelligently appends funding stage, investor relationships, valuation data, and M&A activity from PitchBook. The AI handles schema evolution in both systems and automatically resolves company name variations, domain changes, and acquisition hierarchies.

Event-to-company mapping
Funding stage segmentation
Investor relationship graphs
Acquisition history tracking
10×

faster than exporting Mixpanel data, searching PitchBook manually, and maintaining lookup spreadsheets

No CSV exports, manual company searches, or stale enrichment tables

Auto-generated reports

Redbird can pull from Mixpanel and PitchBook simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or PitchBook.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Mixpanel into PitchBook, or from PitchBook back into Mixpanel. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any product event or funding milestone — Redbird connects the dots across both platforms.

Mixpanel
Triggers & Actions
Trigger

User completes conversion event

Trigger when a user or account completes a tracked conversion funnel or goal.

Trigger

Account enters retention cohort

Fire when an account qualifies for a specific retention or engagement cohort.

Trigger

Feature adoption threshold crossed

Activate when an account's usage of a specific feature hits a defined threshold.

Action

Create custom user property

Add or update user properties with funding data, investor names, or market intelligence.

Action

Add user to cohort

Segment users into cohorts based on PitchBook data like funding stage or investor backing.

Action

Send event with enriched context

Track custom events in Mixpanel appended with financial and investment context from PitchBook.

PitchBook
Triggers & Actions
Trigger

Company closes funding round

Trigger when a company in your Mixpanel user base closes a new funding round.

Trigger

New M&A activity recorded

Fire when acquisition, merger, or exit activity is logged for a tracked company.

Trigger

Investor profile updated

Activate when a VC or PE firm updates portfolio holdings or completes new investments.

Action

Lookup company profile

Retrieve full company financials, funding history, and investor details for any domain or identifier.

Action

Query investor portfolio

Pull all portfolio companies for a specific VC, PE firm, or investor group.

Action

Search M&A targets by criteria

Find acquisition candidates or comp companies matching sector, stage, and financial parameters.

Mixpanel
+
PitchBook

Ready to connect your stack?

Stop manually connecting product analytics to investment intelligence. Redbird syncs Mixpanel and PitchBook automatically, so your team always knows which funded companies are using your product and how.

Get started → Book a demo