Redbird AI connects your social advertising and B2B marketing automation so you can stop manually exporting lead lists, rebuilding custom audiences in spreadsheets, and chasing down which Meta campaigns actually drive pipeline. Automate lead sync, audience targeting, and attribution reporting across both platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Capture leads from Facebook and Instagram lead forms and automatically create or update Pardot prospects with proper campaign attribution. Apply lead scoring rules based on ad engagement and route high-intent leads to sales-ready workflows without manual CSV uploads.
When prospects reach specific engagement thresholds or lead scores in Pardot, automatically add them to targeted Meta custom audiences for retargeting or lookalike expansion. Keep your ad targeting synchronized with actual buyer journey progression without exporting contact lists.
Combine Meta campaign metrics with Pardot prospect activity, form submissions, and opportunity creation to show true B2B attribution. Automatically generate reports that connect ad spend to pipeline contribution and email them to stakeholders every Monday morning.
Track which Meta campaigns, ad sets, and creative variations each prospect engaged with by writing structured ad interaction data into custom Pardot fields. Surface ad touchpoints in lead records so sales reps understand the complete journey from first ad click to sales conversation.
Monitor conversion performance for specific Pardot list segments promoted through Meta Ads campaigns. When key audiences underperform against cost-per-lead or ROAS benchmarks, trigger Slack alerts with recommended audience refinements and landing page diagnostics.
When Pardot prospects convert to customers or reach closed-won status in Salesforce, immediately remove them from Meta prospecting and lead gen audiences. Prevent wasted ad spend on existing customers while maintaining them in retention-focused campaign audiences.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Meta's campaign structure and Pardot's lead lifecycle, so you can automate cross-platform workflows that actually respect B2B attribution logic and ad audience requirements.
Redbird maps Meta's campaign, ad set, and ad hierarchies to Pardot's prospect fields, custom field structures, and list memberships without brittle field mapping. Our AI understands conversion events, UTM parameters, Facebook pixel data, lead form responses, Pardot completion actions, and scoring categories — so you can build sophisticated automations that connect ad performance to qualified pipeline. When Meta's API structure changes or you add new Pardot custom fields, Redbird adapts automatically.
faster than building custom Meta-to-Pardot syncs with middleware platforms
Redbird can pull from Meta Ads and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Pardot, or from Pardot back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Meta Ads or prospect activity in Pardot — Redbird handles the rest.
Fires when someone submits a lead form on Facebook or Instagram.
Triggers when a campaign exceeds a specified daily or lifetime budget amount.
Fires when Meta Pixel or Conversions API records a purchase, registration, or custom event.
Upload email lists or phone numbers to create or update Meta custom audiences for targeting.
Adjust daily or lifetime budgets for campaigns based on performance thresholds.
Automatically disable ad sets that fall below CPA, ROAS, or conversion rate benchmarks.
Fires when a prospect's lead score reaches a specified value indicating sales readiness.
Triggers when a prospect completes a Pardot form on a landing page or gated asset.
Fires when a prospect clicks a specific email link or reaches a defined engagement threshold.
Add new prospects to Pardot or update existing records with campaign attribution and custom field data.
Enroll prospects in specific nurture streams or drip campaigns based on ad source or behavior.
Write Meta campaign data, ad engagement metrics, or audience segment information to Pardot custom fields.
Stop rebuilding audience lists and chasing attribution data between Meta Ads and Pardot. Let Redbird AI automate the sync, enrichment, and reporting so your team can focus on campaign strategy and pipeline growth.