Stop manually exporting Walmart retail data and updating Marketo campaigns in spreadsheets. Redbird AI syncs shopper behavior, product performance, and category data directly into your marketing automation workflows — so CPG marketing teams can personalize campaigns based on actual retail performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull product-level sales velocity, category share, and out-of-stock rates from Luminate and append to Marketo account records. Marketing teams can segment and personalize ABM campaigns based on real retail performance at each account's locations.
Monitor point-of-sale trends in Luminate and automatically enroll buyer contacts into re-engagement or promotional nurture streams in Marketo when sales dip. Sales and marketing stay aligned on accounts needing immediate attention without manual reporting.
Push email open rates, webinar attendance, and content downloads from Marketo into Luminate's data environment. Category managers can correlate marketing activity with lift in shopper behavior and in-store sales performance.
Enrich Marketo's lead scoring model with actual shopper purchase patterns, basket composition, and repurchase frequency from Walmart data. Prioritize leads from retailers showing high category engagement and buying signals.
Automatically compile Marketo program performance alongside Luminate SKU velocity, inventory turns, and shopper demographics into unified reports. Marketing and category teams see which campaigns drove measurable retail outcomes without toggling between platforms.
Capture weekly or monthly Luminate data points — sales volume, distribution depth, price elasticity — and store them as Marketo custom object records tied to accounts. Build longitudinal views of retail health without manual data exports or warehouse dependencies.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's lead lifecycle architecture and Walmart Luminate's retail data schemas — so you can automate insights across marketing and merchandising without custom code.
Redbird natively understands Marketo's lead scoring fields, program membership tables, activity logs, and custom objects alongside Luminate's SKU hierarchies, POS transaction feeds, inventory snapshots, and shopper basket data. The platform intelligently joins marketing touchpoints with retail outcomes, enriches account records with category metrics, and triggers workflows based on sales velocity thresholds — all without building ETL pipelines or writing SQL.
faster than exporting Luminate CSVs and manually updating Marketo segments
Redbird can pull from Marketo and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Walmart Luminate.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Walmart Luminate, or from Walmart Luminate back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Marketo engagement event or Walmart Luminate retail metric — Redbird handles the rest.
Trigger when a lead reaches a new scoring threshold or engagement tier.
Fire when a contact is enrolled in a nurture program, webinar, or ABM campaign.
Detect opens, clicks, or unsubscribes on campaign emails.
Write retail performance metrics into Marketo custom objects linked to accounts or leads.
Move contacts through MQL, SAL, or opportunity stages based on retail signals.
Enroll contacts into engagement programs based on product velocity or inventory conditions.
Trigger when a SKU's weekly unit movement exceeds or falls below defined benchmarks.
Fire when inventory levels reach zero or stockout conditions appear at store locations.
Detect when a brand's share of shelf or sales changes significantly week-over-week.
Pull basket composition, co-purchase patterns, and trip characteristics for targeted accounts.
Retrieve point-of-sale data, inventory turns, and price metrics for specific SKU sets.
Access in-stock rates, distribution depth, and replenishment data across Walmart locations.
Join CPG marketing and category teams using Redbird AI to close the loop between campaign engagement and retail performance — without building data pipelines or waiting on IT.