Redbird AI syncs lead data, engagement signals, and conversion events between Marketo and TikTok Ads automatically. Stop manually exporting audience lists, stitching together attribution reports, or losing track of which video campaigns are driving pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update TikTok custom audiences when leads hit key scoring thresholds or lifecycle stages in Marketo. Keep your video retargeting campaigns focused on accounts showing buying signals without manual list exports.
Write video view, click, and completion events from TikTok Ads directly to Marketo lead records as activity history. Give sales context on which video content prospects engaged with before converting.
Build TikTok lookalike audiences automatically from contacts associated with closed-won opportunities in Marketo. Scale top-of-funnel acquisition by targeting users similar to your best customers.
Connect TikTok campaign performance data to Marketo's revenue attribution models by matching ad interactions to lead creation and opportunity progression. Get accurate cost-per-lead and cost-per-opportunity metrics for video campaigns.
Remove contacts who reach 'Customer' lifecycle stage in Marketo from TikTok prospecting audiences in real-time. Prevent ad waste and improve brand experience by excluding existing customers from acquisition campaigns.
Enroll leads in targeted Marketo nurture programs when they watch a certain percentage of your TikTok video ads or engage multiple times. Bridge paid social engagement with owned channel nurture without manual segmentation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketo's lead lifecycle architecture and scoring models alongside TikTok's audience segmentation and event tracking schema — no custom field mapping required.
Redbird's AI natively understands Marketo's person, company, and opportunity objects, lifecycle stages, program membership, and custom scoring fields. It also reads TikTok's audience segment structures, pixel event schemas, campaign hierarchies, and conversion tracking data. The system automatically maps lead attributes to TikTok targeting parameters and writes ad engagement back to Marketo activity logs in the correct format. No middleware or constant schema reconciliation.
faster than exporting CSVs, transforming audience files, and manually uploading to TikTok
Redbird can pull from Marketo and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into TikTok Ads, or from TikTok Ads back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead event in Marketo or any campaign activity in TikTok Ads — Redbird handles the rest.
Trigger when a lead's behavior or demographic score crosses a defined threshold in Marketo.
Fire when a person moves to a new lifecycle stage like MQL, SQL, or Customer in Marketo.
Activate when a lead is added to a specific Marketo program or changes program status.
Write custom activity records to a Marketo lead's timeline with structured data fields.
Enroll a lead in a specific Marketo engagement program stream based on external triggers.
Update standard or custom field values on Marketo person records programmatically.
Trigger when a user watches a TikTok video ad to 75% or 100% completion threshold.
Fire when a user clicks, shares, or comments on a TikTok ad creative.
Activate when a TikTok pixel or event API tracks a form submit, page view, or purchase.
Build a new TikTok custom audience from a list of emails, device IDs, or user identifiers.
Add or remove users from existing TikTok custom or lookalike audiences dynamically.
Write TikTok campaign, ad group, and creative IDs to external systems for attribution tracking.
See how Redbird AI syncs Marketo lead data with TikTok audience targeting and brings video engagement metrics back into your attribution models — without the manual CSV work.