Automatically sync customer purchase behavior into Marketo lead records and orchestrate personalized campaigns based on real e-commerce activity. Stop manually exporting order data or building fragile custom integrations to connect your B2B marketing platform with your online store.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture every Shopify order, cart abandonment, and product view as custom activities in Marketo. Enrich lead profiles with lifetime value, product preferences, and purchase recency to power more relevant nurture tracks and scoring models.
Push lead lifecycle changes, account scoring milestones, and engagement tier updates from Marketo into Shopify customer tags. Enable your e-commerce team to segment shoppers by marketing qualification status and target high-intent accounts with special offers.
Automatically append total purchase value, average order size, product categories purchased, and last order date to Marketo lead records. Give sales and marketing complete visibility into which leads are already customers and their true revenue contribution.
Detect cart abandonment events in Shopify and immediately enroll those contacts in targeted Marketo email sequences. Personalize recovery campaigns with actual product details, cart value, and discount eligibility based on customer segment.
Automatically generate unique Shopify discount codes when leads reach MQL or SQL status in Marketo and insert them into follow-up emails. Bridge marketing qualification and e-commerce conversion with personalized incentives tied to engagement milestones.
Match Shopify transactions back to originating Marketo programs, email campaigns, and UTM sources. Build accurate revenue attribution reports that connect first-touch marketing activities to final purchase outcomes across your entire customer journey.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Marketo's lead management schemas and Shopify's e-commerce data models, so you can connect marketing automation with transactional purchase behavior without writing custom code.
Redbird's AI understands Marketo's custom object structures, activity types, scoring fields, and program membership alongside Shopify's order objects, customer records, product catalogs, and metafields. It automatically matches leads to customers across systems using email, intelligently handles duplicate records, and knows which Marketo fields should update based on purchase events versus which Shopify tags should change based on lifecycle progression. No manual field mapping or complicated API documentation required.
faster than building Marketo-Shopify custom integrations with webhooks and middleware
Redbird can pull from Marketo and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Shopify.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Shopify, or from Shopify back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any marketing event in Marketo or any customer action in Shopify — Redbird handles the rest.
Trigger when a lead progresses to marketing or sales qualified status in your scoring model.
Fire when a lead's behavioral or demographic score reaches a specified value.
Detect when contacts are enrolled in nurture tracks, webinar programs, or ABM campaigns.
Write Shopify order details, product preferences, and customer LTV into Marketo lead fields.
Log purchases, refunds, or subscription changes as custom activity types in Marketo.
Adjust Marketo scoring fields when customers hit purchase milestones or product category thresholds.
Trigger when a customer completes checkout and a new order is created in Shopify.
Fire when a customer leaves items in cart without purchasing for a specified time period.
Detect when total customer spending reaches defined LTV tiers like $500, $1,000, or $5,000.
Apply Shopify customer tags based on Marketo qualification status, engagement tier, or account data.
Generate unique or bulk discount codes in Shopify tied to marketing campaigns or lead milestones.
Write Marketo lead source, account details, or campaign attribution into Shopify customer metafields.
Stop losing revenue insights between your marketing automation platform and your e-commerce store. Redbird connects Marketo and Shopify so you can finally see the full path from campaign to purchase.