Redbird AI syncs lead data, engagement activity, and scoring models between Marketo and Pardot automatically. Stop manually exporting CSVs, reconciling duplicate leads across platforms, or rebuilding campaign reports when your team uses both Adobe and Salesforce marketing automation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically transfer Marketo lead scores and engagement history to Pardot when leads move between systems. Redbird maps scoring fields, preserves score change history, and updates Pardot grades to match Marketo's qualification model without manual field mapping or data loss.
Identify and consolidate duplicate contacts that exist in both platforms based on email, company, and custom identifiers. Redbird reconciles engagement history from both systems, preserves the most complete data fields, and creates a master record to prevent scoring conflicts and attribution errors.
When leads complete Pardot forms or reach engagement milestones, automatically create corresponding activities in Marketo programs. Redbird maps Pardot completion actions to Marketo program statuses and preserves campaign attribution across both platforms for unified reporting.
Pull campaign data, conversion rates, and pipeline attribution from Marketo and Pardot into a single analytics view. Redbird normalizes different metric definitions, reconciles attribution models, and generates cross-platform reports that show total marketing impact without manual spreadsheet work.
Monitor for discrepancies when leads have different statuses, scores, or campaign memberships in Marketo versus Pardot. Redbird flags conflicts in real-time, identifies the source of truth based on timestamp and engagement data, and notifies ops teams before data quality issues affect reporting.
When contacts unsubscribe or are suppressed in either Marketo or Pardot, automatically sync that status to the other platform and archive the complete suppression history. Redbird ensures compliance by maintaining consistent opt-out records and prevents accidental re-engagement across systems.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketo's program structure and scoring models alongside Pardot's engagement studio and grading logic, so you can automate data transfer without rebuilding your campaigns.
Redbird learns how your Marketo lead lifecycle stages, custom scoring fields, and program membership statuses correspond to Pardot's prospect grades, custom fields, and list memberships. Our AI handles differences in how each platform tracks engagement—Marketo's activity logs versus Pardot's visitor activity—and reconciles attribution models that use different touchpoint definitions. No need to manually map hundreds of custom fields or write complex transformation logic when moving data between Adobe and Salesforce marketing systems.
faster than exporting leads from Marketo, reformatting for Pardot, and manually uploading CSVs
Redbird can pull from Marketo and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Pardot, or from Pardot back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead status change, campaign activity, or scoring update in either Marketo or Pardot.
Trigger when a Marketo lead's score crosses a defined qualification threshold or behavior score changes.
Trigger when a lead's status changes in a Marketo program—invited, registered, attended, or custom statuses.
Trigger when a lead moves between lifecycle stages like MQL, SQL, or opportunity in Marketo.
Add new leads to Marketo or update existing records with data from Pardot or other systems.
Enroll leads in Marketo programs with specific member statuses based on Pardot activities or external triggers.
Adjust Marketo behavior scores, demographic scores, or custom scoring fields based on cross-platform engagement.
Trigger when a Pardot prospect's grade changes based on fit criteria or demographic scoring updates.
Trigger when a prospect submits a Pardot form on landing pages, gated content, or webinar registrations.
Trigger when a prospect finishes a Pardot engagement studio nurture program or reaches a specific step.
Add new prospects to Pardot or update existing records with lead data from Marketo or CRM systems.
Enroll prospects in Pardot lists, suppression lists, or drip campaigns based on Marketo activities.
Adjust Pardot prospect scores or override grade values to match Marketo qualification models.
Stop manually syncing lead data between Marketo and Pardot. Redbird AI automates the data work so your ops team can focus on optimizing campaigns instead of reconciling spreadsheets.