Sync Walmart Luminate retail data directly into Mailchimp audiences and campaigns — no manual CSV exports, no spreadsheet pivots, no waiting on data teams. Redbird AI automates the flow between your retail intelligence and email marketing, so CPG brands can act on shopper insights in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically segment email audiences based on actual Walmart shopper behavior — frequent buyers, category switchers, or basket composition. Redbird pulls Luminate purchase patterns and updates Mailchimp tags and segments daily, so campaigns target real retail activity instead of assumptions.
Launch targeted Mailchimp campaigns when Luminate data shows velocity spikes, inventory drops, or category share changes. Redbird monitors your POS and supply chain data, then fires campaigns to trade partners or retail stakeholders when conditions match your thresholds.
Append geographic sales performance and regional shopper trends from Luminate to Mailchimp contact records. Redbird maps Luminate store clusters and DMA-level insights to subscriber custom fields, enabling hyper-local campaign personalization for CPG field teams.
Automate recurring email reports with Luminate POS, velocity, and out-of-stock metrics tailored by category manager or regional team. Redbird formats charts and tables from raw Luminate data, then pushes formatted HTML campaigns through Mailchimp on schedule.
Track which stakeholders opened category performance emails or clicked through to retailer dashboards, then push engagement metadata into Luminate for closed-loop attribution. Redbird captures Mailchimp event data and writes it to custom fields or external tables linked to Luminate workflows.
Inject real-time Luminate metrics — top movers, out-of-stocks, velocity rank — directly into Mailchimp campaign templates before send. Redbird queries Luminate at campaign time, formats data snippets, and updates Mailchimp merge tags so every recipient sees current performance without manual updates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mailchimp's audience schema and merge tags alongside Walmart Luminate's hierarchical product, store, and shopper datasets — so you can move retail intelligence into email workflows without transformation middleware.
Redbird maps Walmart Luminate's nested UPCs, store clusters, basket IDs, and time-series POS data to Mailchimp's flat contact fields, tags, and segments. It handles date grain mismatches, converts Luminate's product hierarchies into tag taxonomies, and generates conditional merge fields from aggregated shopper metrics. The AI knows how to pivot Luminate's SKU-level sales into audience-level attributes and which Mailchimp API endpoints accept bulk upserts without rate limit failures.
faster than exporting Luminate CSVs, pivoting in Excel, and manually uploading to Mailchimp
Redbird can pull from Mailchimp and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Walmart Luminate.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Walmart Luminate, or from Walmart Luminate back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Walmart Luminate or Mailchimp — Redbird handles the rest across both systems.
Fires when a contact is added to a specific Mailchimp list or segment.
Triggers when a Mailchimp campaign moves to sent status or is scheduled for delivery.
Fires when a subscriber's tag set changes in Mailchimp.
Adds a new contact or updates existing merge tags and custom field values in Mailchimp.
Assigns one or more subscribers to a static segment or applies bulk tags in Mailchimp.
Launches a Mailchimp campaign to a specified audience or starts an automation journey for a contact.
Fires when a SKU's point-of-sale velocity crosses a defined rate in Walmart Luminate data.
Triggers when Luminate reports stock-out conditions or inventory falls below a set level for a product or store cluster.
Fires when Luminate surfaces a change in basket composition, repeat purchase rate, or cross-category behavior.
Retrieves point-of-sale, velocity, or share metrics for specified products, categories, or time periods from Walmart Luminate.
Fetches aggregated sales and inventory data by store cluster, DMA, or geographic hierarchy from Luminate.
Extracts a filtered set of shopper IDs, basket events, or purchase patterns from Walmart Luminate for downstream use.
Stop manually bridging Walmart retail data and email marketing. Redbird AI syncs Luminate insights into Mailchimp audiences and campaigns automatically — so CPG teams can act on shopper behavior the moment it happens.