Sync email engagement data to TikTok audiences automatically. Trigger video campaigns from subscriber behavior. Stop manually exporting CSVs and rebuilding custom audiences every time your segments change.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Mailchimp subscribers who clicked specific campaign links or opened multiple emails into TikTok custom audiences. Keep your video retargeting audiences fresh without manual exports. Perfect for warming engaged subscribers with video content before a product launch.
Launch TikTok ad campaigns automatically when subscribers finish a nurture sequence or reach a specific tag. Coordinate email and video touchpoints across the customer journey. Ensure every email graduate sees coordinated video messaging without manual campaign setup.
Capture users who converted from TikTok ads and add them to specific Mailchimp segments or tags. Build post-conversion email flows that reference their TikTok ad interaction. Close the loop between video acquisition and email retention automatically.
Pull TikTok video completion rates, ad clicks, and engagement metrics back into Mailchimp custom fields. Segment email campaigns based on which TikTok videos subscribers watched. Build smarter email personalization using video engagement behavior.
Automatically compile Mailchimp open rates, clicks, and conversions alongside TikTok video views, CTR, and acquisition costs. See which channels drive better engagement for each audience segment. Stop switching between platforms to build performance dashboards.
Automatically remove unsubscribed or bounced email addresses from TikTok custom audiences and exclusion lists. Keep your video ad targeting clean and avoid wasting spend on users who've opted out. Maintain compliance across your email and advertising channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mailchimp subscriber schemas, segment logic, and campaign structures alongside TikTok's audience formats, pixel events, and campaign hierarchies — no custom mapping required.
Redbird maps Mailchimp subscriber fields, tags, and behavioral triggers to TikTok's custom audience formats and campaign parameters automatically. It understands the difference between Mailchimp's merge fields and TikTok's audience identifiers, translating email engagement signals into video targeting criteria. When audience rules change in Mailchimp, Redbird updates TikTok audiences to match — handling identifier hashing, format requirements, and API rate limits without manual intervention.
faster than exporting CSVs and manually rebuilding TikTok audiences from email segments
Redbird can pull from Mailchimp and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into TikTok Ads, or from TikTok Ads back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any subscriber event in Mailchimp or any campaign activity in TikTok Ads — Redbird handles the rest.
Fires when a contact enters a specific Mailchimp segment based on tags, behavior, or custom field updates.
Triggers when a subscriber clicks a specific link or any link in a designated campaign.
Fires when a contact finishes a multi-email automation workflow or reaches a specific step.
Adds a contact to a Mailchimp segment or applies specific tags based on external events.
Writes data to subscriber merge fields or custom contact properties for personalization or segmentation.
Programmatically builds email campaigns with specific content, audiences, and scheduling parameters.
Fires when a TikTok pixel or event API records a conversion tied to a specific campaign or ad group.
Triggers when a user watches a specified percentage of a TikTok video ad (25%, 50%, 75%, or 100%).
Fires when a TikTok custom audience grows or shrinks beyond defined thresholds or refresh intervals.
Adds hashed identifiers to a TikTok custom audience for targeting or exclusion in campaigns.
Pauses, activates, or adjusts daily budgets for TikTok campaigns based on external performance signals.
Generates a new TikTok lookalike audience from a seed custom audience with specified similarity parameters.
Stop rebuilding TikTok audiences from email exports. Redbird syncs Mailchimp engagement data to video campaigns automatically — so your best subscribers see coordinated messaging across every channel.