Automatically sync email campaign performance with audience behavior data. Stop manually exporting Mailchimp reports and cross-referencing them with Piano Analytics dashboards. Redbird connects your email marketing and digital analytics so you can understand the full customer journey from inbox to conversion.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send email opens, clicks, and conversions from Mailchimp into Piano Analytics as custom events. Track how email campaigns drive on-site behavior and content consumption. Build unified attribution models that include email touchpoints alongside web traffic.
Pull user segments from Piano Analytics—frequent readers, subscription funnel drop-offs, high-value content consumers—into Mailchimp as tags or custom fields. Target email campaigns based on actual content engagement and browsing patterns. Close the loop between what users read and what they receive in their inbox.
Trigger Mailchimp automations when Piano Analytics detects specific behaviors—reading three articles in a category, hitting a paywall, or reaching subscription consideration thresholds. Send timely, contextual emails based on real content engagement. Turn anonymous traffic into identified subscribers with behavioral precision.
Automatically generate reports that show how Mailchimp campaigns drive Piano Analytics metrics—pageviews, session duration, conversion events, and subscription starts. Track multi-touch attribution across email and web channels. Measure true campaign ROI beyond open and click rates.
Monitor Piano Analytics conversion funnels for traffic sourced from specific Mailchimp campaigns or automations. Get notified when email subscribers convert at unexpectedly high or low rates. Identify winning email strategies or technical issues in real-time.
Automatically update Piano Analytics user profiles when contacts unsubscribe or bounce in Mailchimp. Keep audience segments clean and compliant across both platforms. Prevent re-engagement campaigns from targeting users who've opted out.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Piano Analytics with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird's AI understands Mailchimp's subscriber data model and Piano Analytics' event taxonomy, so you can connect email marketing and audience analytics without writing transformation logic.
Redbird automatically maps Mailchimp campaign IDs, subscriber segments, and engagement events to Piano Analytics custom properties, user attributes, and conversion funnels. The AI handles schema differences between Mailchimp's list-based model and Piano Analytics' event streams—normalizing timestamps, matching user identifiers across systems, and preserving UTM parameters. You describe what data should flow between platforms in plain language, and Redbird builds the transformation pipelines.
faster than building email-to-analytics pipelines with custom scripts or middleware
Redbird can pull from Mailchimp and Piano Analytics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Piano Analytics.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Piano Analytics, or from Piano Analytics back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any email campaign event in Mailchimp or any user behavior in Piano Analytics.
Trigger when a Mailchimp campaign is sent to a list or segment.
Trigger when a contact opens a specific campaign or automation email.
Trigger when a subscriber clicks a tracked link in any email.
Add a contact to a specific Mailchimp segment or apply tags based on behavior.
Write behavioral data from Piano Analytics into Mailchimp merge fields.
Start a specific Mailchimp automation sequence based on external events.
Trigger when a user views a specific number of pages or articles in a time period.
Trigger when a user completes a subscription, registration, or custom conversion goal.
Trigger when Piano Analytics assigns a user to a specific audience segment.
Send Mailchimp campaign engagement as a custom event in Piano Analytics.
Write email subscription status or campaign history to Piano Analytics user profiles.
Assign users to Piano Analytics segments based on Mailchimp engagement patterns.
Sync Mailchimp and Piano Analytics in minutes. Stop manually bridging email marketing and audience analytics—let Redbird automate the connection.